2014 is a strange time to live in. How could people have known that ten years ago that cat videos and pictures of what a random person ate for dinner would draw so much attention?
Popular vloggers have a connection with their followers and have more influence and attract certain audiences. Like vloggers, businesses cater to their own specific audience and, by employing prominent members of the online community to endorse their product, the company can create a following online and produce viral campaigns. Continue reading →
