Maybe you know Spotify as the app you open every time you go on a jog or hop in the car. Maybe you know Spotify as the awkward cousin of Apple Music or a copy-cat version of Pandora. What you may not know? Spotify provides crucial analytics to its artists through Spotify for Artists.
A new merger in the digital world has everyone talking this Valentines Day. Lithium Technologies has purchased the social media analytics startup company, Klout, which measures a persons online influence, for a projected $100 million dollars. This purchase stands to allow Lithium a unique opportunity to integrate Klout’s social media engagement tools within their already successful business practices.