Walt Disney World is in a testing phase with their latest innovation- MagicBands. WDW hopes to create a more seamless experience for their guests by having a wristband that is an all-in-one feature. From room keys, to theme park tickets, and even reserved fastpass tickets, MagicBands will be a new spin to the old “Key to the World Card.”
A fly on the wall in a mid-sized or bigger lecture hall would be hard pressed to go an entire class period without seeing one or two social media-ites, mentally ditching their classmates to publically pontificate their political views, the new dress they bought, or how much they enjoy the experience of on-campus parking. No matter what we post, there is no better feeling than the sight of that little red icon popping up on our notifications button telling us that someone had liked what we had to say, someone had seen, heard, dare I say- felt- what I felt.
This week was the end of an era. For the past 22 years Jay Leno has been the preeminent face of The Tonight Show, after taking the reins from Johnny Carson in 1972. Starting next week, however, The Tonight Show will have a new face, and a new generation watching it.
In this weekend of celebrated pigskin, seven layer dips, and laziness, marketers and social media mavens have honed in on a whole ‘nother media strategy- puppy love. Earlier this week, all of America was given a taste for what lay in store super bowl Sunday. While the internet watches and shares “Puppy Love” for the next few days, Animal Planet plans to capitalize on the love for their tenth annual Puppy Bowl.
A new merger in the digital world has everyone talking this Valentines Day. Lithium Technologies has purchased the social media analytics startup company, Klout, which measures a persons online influence, for a projected $100 million dollars. This purchase stands to allow Lithium a unique opportunity to integrate Klout’s social media engagement tools within their already successful business practices.