Influencer Marketing

Influencer marketing has taken over Instagram and Facebook alike. Beautiful models with idealistic body types target millennials with current trends and merchandise to invest in. The influencer marketing strategy is attractive to startup brands because it provides accessible marketing from popular and persuasive accounts. Brands will trade their products and discount codes to an influencer account in exchange for advertising the brand to their followers. The influencer provides an impactful advertising force that brands don’t always have the capacity to create.

How Did Gymshark Gain Exposure?

If you scroll through the Instagram popular page, there is bound to be a fitness model exhibiting a workout trend. The fitness influencer flaunts not only their incredibly ripped body but, the activewear she or he is wearing. Gymshark started in 2012 by Ben Francis and within less than a decade he has turned his online business into a million dollar fitness empire through influencer marketing. The founder of the company discovered influential fitness gurus with a large online presence. Through sponsoring these athletes, his brand was able to gain the trust of millions of followers.

What to Learn from Influencer Marketing

Marketing can be a huge liability for a brand that is still finding a clear image to drive their sales. The influencer provides a middle man for the brand that is still finding a voice. The impact of one influencer can surpass an expensive ad campaign for an unknown brand. The trouble with the popularity of influencer marketing has led to a lack of trust in some brands and their products because of their support in fake accounts. It is important to find real accounts with real followers in order to create a trustworthy voice for your brand. If a brand does not proceed with caution when creating a relationship with an influencer there can be a conflict of interest when it comes to the company’s ideal marketing strategy. Focus on finding an influencer with a large loyal following and values that align with your brand. In doing so, using this influencer marketing strategy will create an unstoppable force for your brand to use!

Improve Your Instagram Aesthetic

In 2019, everyone is concerned about how their life is presented through Instagram. What colors cohesively work together to bring their Instagram feed to life? What tags will direct the most followers to their personal page? Instagram influencers lead the millennial world in the way they attract these followers and keep them engaged through the vibrant stories they tell through this platform.

So, just how aesthetically pleasing can one make their life look through Instagram? After some research, here are three tips I recommend to improve your overall Instagram profile:

  • Filters

Now, the saying “No Filter” is almost as satisfying as a damn good selfie taken in one shot. However, a filter can be the attributing factor to a colorfully soothing and well blended Instagram. First, decide on a theme to follow. Whether the colors consist of cool blue tones or fiery warm reds, the color consistency creates a unified look to your profile. For the users that want to venture away from the classic Instagram filters like Nashville and Mayfair, the App Store holds many options for photo editing applications such as Adobe Lightroom, VSCO, and Afterlight.

  • Location, Location, Location

Nothing is more exciting than posting a beach pic from last spring break and tagging “Cabo San Lucas”! Half the fun of Instagram is bragging about where you have been. A great way to keep track of all the fun restaurants, city spots and travel destinations is to tag the location the picture was taken in. This will include your spunky photo on the public page with all the other photos taken in this location.


There are so many ways to improve your Instagram account to make it unique compared to the thousands of others out there. The best advice, however, is to be yourself. Whether it be a picture of your favorite hiking trail or a dinner at the hottest new restaurant in town, find what gives you passion and share that with the world in the best light!

My First Valentine

February 14th can mean a lot of different things to people. Valentine’s Day- a day most millennials dread for the exuberant expression of “love”.  Hundreds of dollars are spent on trivial gifts to prove to one’s significant other that their relationship is perfect and stable.

This was the first year I had someone to call my Valentine.

It was an interesting perspective as I have never had someone to share this particular day with. I spent my Cupid day watching the faces of others to see if they were as happy I was. Surprisingly, I saw a lot of frustration. The night of, I observed stressed out men in button downs, sweating through their cotton sleeves. I encountered girlfriends that were disappointed and unamused by their significant other’s gifts and presence. On a day that was supposed to feel happy and light-hearted, I could feel the unsettled emotions of high expectations for this frivolous holiday.

As someone who didn’t know what to expect for Valentine’s Day,

I am happy to say having no expectations is the best way to approach this day. I enjoyed this Valentine’s Day for the first time in my life, not only because I wasn’t single, sitting on my couch over a bottle of pinot noir and the Bachelor, but because I was able to go into the holiday unaware of what the day would hold. Maybe, that is the best way to approach life in general – no expectations, and with gratitude. Walking out, into the empty parking lot, after our yummy Italian dinner at Penne Pomodoro, I said thank you to my man – I genuinely was thankful.

Valentine’s Day should be a day,

whether you’re single or in a relationship, to thank the people you love and care about. While the pink flowers and the $5 Hallmark cards that sing L-O-V-E might provide a temporary sense of security in one’s relationship, what people should be more concerned about are the little things you can do on a day to day basis that can better your relationship. I challenge everyone next year for Valentine’s Day to do something intentional for someone you care about rather than sticking to the status quo and purchasing a gift for the sake of having one.