When selecting social media platforms to focus your organization’s digital efforts on, Pinterest is often the forgotten platform. Other platforms, like Instagram, Linkedin, and Facebook, tend to be the focus of most communication and marketing campaigns. However, Pinterest should not be disregarded entirely.
Continue readingAuthor Archives: Caroline Kester
Canva: The Digital Media Tool Your Brand Needs
Visual digital communication tools are more important than ever, particularly on the ever-important social media platform Instagram. But, it can be daunting to create graphics up to par without a professional. That’s where Canva comes in. Canva is a digital media tool designed to make graphic design accessible to everyone.
Continue readingFrom Renegade to a Top Platform: The Importance of TikTok in 2021
For most, TikTok seemed like a mere fad of Gen-Z and Millennials, but months out of lockdown, it has claimed its position as a leading social media platform. Not sure how or why your brand should pay attention? Take a glance at why TikTok should not be dismissed or forgotten.
Continue reading