Almost 3 years at SMU have flown by and the transformation is laughable. Which is why I will tell the story of my years at SMU as told by the infamous American reality TV personality a.k.a. the face of America’s Next Top Model – Miss J. Thank you my dear friend, Benny Maldonado, for the inspiration.
Author Archives: Irisa Ona
Instagram: Death to Photography
Everyone is a photographer nowadays. Thanks to Instagram and those fabulous filters, you can turn any basic photo into a work of photographic “art” and then share it with the whole world. But photographers think that Instagram is the death to photography. But what’s the big deal? Apparently, if you use enough filters and you listen very closely, you can hear Ansel Adams rolling in his grave.
#BlackFriday
We all know the vicious event known as Black Friday. You’ll be up against rabid mothers trying to finish their Christmas shopping and IT tech guys trying to get a steal. But using your smart phone and social media the right way will help you survive #BlackFriday.
Social Media and Relief Efforts
Social media and relief efforts now go hand in hand when it comes to national crises. Social media has changed the way people can help with relief efforts during a crisis. This can be seen with the online relief efforts that social media sites have enacted in the aftermath of Typhoon Haiyan in the Philippines.
Social Media at Concerts
“PLEASE DO NOT WATCH THE SHOW THROUGH A SCREEN ON YOUR SMART DEVICE/CAMERA. PUT THAT S— AWAY…” stated a sign at a Yeah Yeah Yeahs concert. We’ve all done it. We’ve taken loads of pictures, tweeted, Instagrammed, and checked in, experiencing the concert through a screen. We do this to preserve and share our experiences with others, but using social media at concerts actually takes us out of the experience altogether.
Big Gay Ice Cream
It’s big. It’s gay. And it sells ice cream. It’s the Big Gay Ice Cream Truck, a quirky and sassy food truck-turned-ice-cream-parlor business that couldn’t have flourished without the power of social media. Created as a fling, partners Doug Quint and Bryan Petroff started this business in the summer of 2009 in New York to add some fun, spunk, unicorns and rainbows to the ice cream world.
McDonald’s Interactive Campaign
Recently, McDonalds Canada won a Webby Award for their interactive campaign, “Our food. Your questions.” The purpose of the interactive campaign was not only to debunk rumors made about the quality of their food, but also to make McDonalds transparent to their consumers. And it was a success – an interactive campaign done right.
Social Media Bullies
With social media and new technology, this generation seems to struggle even more with bullying. The recent suicide of 12-year old Rebecca Sedwick caused by bullying through Facebook and text has brought attention to the power of social media. Does social media perpetuate bullying? And does social media negatively affect teens?
BitCoin Bonanza
With the recent buzz about the shutdown of the Silk Road, BitCoin, the currency used for these illegal dealings have been the center of attention. But what exactly is it? With everything going digital and more online stories accepting this new form of money, this online currency could be the new money of the future. It forms its own market place and is free of any government regulation. So will it work?
Blurred Lines
No, this is not a post about Robin Thicke’s rapey song. But it is about the blurred lines in advertising. As a creative advertising student in this age, making ad campaigns has been difficult and complex. With the boom of new technology and social media, ads aren’t just print in magazine or a commercial spot on TV anymore.
Medium: A New Medium
If you’re stressed out by the WordPress interface then Medium might be for you. Twitter and Blogger creators Ev Williams created a new platform of blogging called Medium. Unlike other blogging sites, Medium is less complicated and focuses solely on writing. It is created for easy reading and work – it adjusts to mobile devices and is a great platform for collaborative blogging.