When I walked onto campus, I knew it was the place for me. I knew this would be the place I would want to spend the next four years of my life. It has been filled with its highs and lows but I have to say I would not change anything. Continue reading
Author Archives: Jonathan Machemehl
Customer Service online requires planning before execution
Customer Service online is an expectation of the average consumer in today’s world. Businesses are flocking to the digital space to meet this expectation but tend to be skipping the vital planning step before executing. Planning takes time and strategy to ensure it is effectively adopted throughout the organization.
Dr. O’Neal talks to students about his humor and leadership research
The Southern Methodist University campus was livelier than normal on a Friday night to hear a keynote speech about academic research in humor. The keynote speaker of the night for the North East Texas Humor Research Conference, hosted by SMU and Texas A&M University – Commerce, helped draw in the large crowd.
Google Plus: Do not be left without a community
Google Plus when announced in 2011 was seen as a social media platform that would not be able to build a substatntial audience and pull focus from Facebook and Twitter. Almost two years later, Google Plus is the second largest social media platform and has over 25 percent of its users active on the platform.
Second screen of the Super Bowl
Super Bowl TV ads still hold a steep price for a 30-second spot. The price for this years Super Bowl is $4 million for 30 seconds. Companies are putting more effort in developing the online side of their brand.
This year PepsiCo, Kraft and Taco Bell are among the companies who have decided to release their Super Bowl ads before the big day. Brands released their commercials online giving time for their commercial to have another chance to go viral before being sandwiched between other brands.