As the fastest growing social media platform today, Pinterest is a valuable tool in your media arsenal. It has recently shown that it can attract 150 million monthly users, so why wouldn’t you use it? But, navigating this image-based catalogue of ideas can be daunting. To help you out, here are some Pinterest best business practices to drive traffic and increase brand recognition.
Image source: Site Web: Online Marketing Made Easy
With Pinterest’s latest announcement of growing monthly users by 50% since Sept. 2015, the platform continues to prove itself as important to include in your communication plan. The idea sharing social platform offers helpful tools to optimize performance for businesses. Here are 5 Pinterest business tools that you need to know about.
Image source: Pinterest for Business
The latest social media trend is sweeping the internet and has dominated our social media news feed. The process of recording a group of people frozen in active poses has become a viral trend. But how did the viral Mannequin Challenge first start? What notable celebrities and internet stars have made it popular?
A few weeks ago, Pinterest announced their newest feature to help businesses operate the Pinterest landscape. Pin Collective connects brands to a hand-picked selection of Pinterest experts. This feature is designed to give brands a direct link to content creators that have proven themselves as accomplished content developers in this platform.
Image from business.pinterest.com
Twitter gained a lot of media attention lately with talk of selling the company. However, all recent attempts have flopped. You may find the recent Twitter buyout flops as peculiar. After all, everyone uses Twitter. Shouldn’t the well-known microblogging social media company find it easy to make a deal? Forbes contributor, Peter Cohen, identified in a recent article some of the main reasons for these flops. Not just losing money and experiencing a slow-down in subscribers, Twitter fights the prevailing perception that they harbor a toxic environment. This “toxic brand” label contributes to its apparent inability to entice a large buyout.
Use Pinterest descriptions to optimize your pin searchability and increase traffic.
You might be thinking that nobody pays attention to the descriptions on Pinterest. After all, Pinterest is all about the images, so why bother giving more than minimal attention to the copy? You would be wrong! Understand right now that if you use Pinterest descriptions effectively it will increase traffic to your pins. You want more traffic, right? It only translates to better brand recognition and increased sales, after all. Continue reading
Everyone has seen the prevalence of hashtags on social media these days. Every post across Twitter, Instagram and other platforms seems to employ this device. You may have wondered why hashtags are important and what value they add. Continue reading
It’s essential to always uphold a positive brand image. But how do 
you do that when responding to comments on your social media profiles? Here are several useful tips on how to monitor your social media comments from a business perspective.
The social media needs of the modern communicator can be explained through Abraham Maslow’s well-known “hierarchy of needs” theory. The theory presumes that each individual has certain needs and desires that must be met in order for the next level of needs to be recognized and sought after. Similarly, people have needs and desires associated with their social media activities. Followed is a breakdown explaining how each tier of Maslow’s hierarchy of needs relates to your social media needs.
Maslow’s hierarchy of needs pyramid – SimplyPsychology.org
Optimizing Pinterest for business can be easy with a few helpful tips.
Bringing Pinterest into your arsenal of business tools can be a great asset to brand representation and brand awareness, but using Pinterest for business requires a little bit of know how, creativity and determination. Here are some easy tips collected to help you optimize your Pinterest for business.