Support HerStory made their mark at the recent event, South by Southwest in Austin, Texas. Their collaboration with LoveShackFancy was a showstopper at the Austin based event where entrepreneurs, musicians, artists, and more gather together to explore the flowing creativity of these brands and organizations. Support HerStory and LoveShackFancy collaborated with Corazon Playero, the custom hat shop based out of San José del Cabo, Mexico. Their previous collaborations with Corazon Playero have been nothing short of a success, but this event was one you wouldn’t want to miss!

At South by Southwest, the Corazon Playero at the Support Her Story station offered customization to any of the hats they were selling! By offering this unique addition, Corazon Playero and Support Her Story received exciting recognition. Not only were they offering their exciting product, they had some celebrity guests! Entertainer and singer-songwriter, Shawn Mendes, stopped by at the Support Her Story pop up. Mendes’ appearance really brought a crowd to the Support Her Story and Corazon Playero shop!

Mendes and CEO of Support HerStory, Tinsley Merrill were a sight to not be missed at this year’s event! The two hit it off at South by Southwest as Mendes recognized the Corazon Playero hats. Merrill and Mendes were seen enjoying the hats together. Mendes spent some time at the Support HerStory pop-up learning about the mission behind the women-led company.

South by Southwest was a testament to the success we will continue to see for both Support HerStory and Corazon Playero. Not only was this a success for the two companies, but for all women-led businesses. As women continue to support women, these small female-founded businesses will only continue to grow and gain support. Support HerStory continues to add more unique and powerful female-led businesses to their online marketplace, that you will not want to miss!

From time to time, an individual sparks a worldwide, viral social media debate. A social media debate entails an inquiry and/or poll provided by a user that ripples throughout the world and creates turmoil. One of the most renowned debates is the phenomenon revolving around the white/gold or blue/black dress. Recently, another debate has sparked, questioning whether there are more doors or wheels in the world.

Have you ever felt so burnt out from social media that you almost deleted your accounts? Seen too much political post or felt discouraged? Wanted to get away but unsure how? Well, this is the start of spring break from social media! Whether you actually get to take some time off from work or school, let’s evaluate how you can choose to reduce some screen time off your phone.

Traditionally, hashtags were used to organize content to help users find the information they wanted. Today, hashtags help promote activism and trends across social media platforms. Using hashtag activism correctly can generate conversation and spread information to ignite a widespread movement.

When most people download TikTok, they do not understand why so may people are “addicted.” However, once people scroll for a few minutes, they are trapped by the apps algorithm.

As of 2022, TikTok has over 1 billion monthly users. That is a seventh of the global population. TikTok is unique from other social media platforms because of the quick, few second videos that come up on your For You Page.

Storytelling and digital media go hand in hand when writing and distributing effective content to your audience. The digital media industry entails a great deal of writing as part of day-to-day tasks and duties. The intention of these writings involves conveying an effective message to the reader. Storytelling has proved instrumental in presenting a message that will make your content have a purpose and be more than just words. 

As we celebrate International Women’s Day, there is nothing more important than highlighting the accomplishments and beauty brought by the women of our world. March 8th, along with Women’s History Month, is a time dedicated to celebrating and recognizing women who have impacted and changed the world.

The Russian invasion of Ukraine has caused the whole world to see unwarranted violence. Social media has let people to see the war in Ukraine. Publicity of the war is everywhere. There are videos coming up on TikTok, or Instagram posts with links to donate.

Many countries do not agree with the Russian invasion of Ukraine. Vladimir Putin’s allies like China and India have spoken out against the invasion. Moreover, Ukrainians have utilized various platforms to showcase the crazy things going on. They use social media to humiliate Russia. Videos of captured Russian soldiers have shown that Russian government is lying to their troops.

Audience, audience, audience. That is the cornerstone of any digital marketing plan. However, following trends on social media is the next step in successful social media marketing. Trends are part of the algorithm creating content that your consumers will see. The real trick to successful marketing is exposure. This exposure comes from finding and following trends presented on social media, driven by consumers.

Have you heard of marketing to your audience based on specific demographics? I bet you have. However, social media demographics serve a different purpose in digital marketing. Here is a breakdown of each social media application and its most frequent visitors.

How do you find your audience for your brand? This should be one of the first questions you ask yourself or your company. After identifying a brands audience, customizing a social media audience is critical to any marketing plan. With social media on the rise for the past twenty years, it is becoming increasingly important to stay up to date with an audience and their social media use.

Demographics and Audience

Audiences for a brand start with demographics. Find the age, gender, and other socioeconomic information about your general audience. From there, it is easy to customize your social media audience. Facebook is an easy example. Most of the users that consistently use Facebook are older women, connecting with their friends and looking for recommendations for products/services. Instagram’s general audience is younger people that still connect with their friends. They just have a more aesthetic presence. Finding your audience will lead your brand to their most used social media networks and how best to interact with consumers.

How to Customize Your Social Media Audienc?

Next, the most critical part. How do you customize your social media audience and their experience with your brand? Firstly, you have identified the audience, and their trends, and habits. Secondly, you find which social media platform works best for the company. However, it is still essential to stay active on all social media. Let’s say this specific audience is young, single adult women. This audience will be more frequent visitors to Instagram and Tiktok. After identifying your social media audience, it is crucial to stay on top of trends on these applications.

Trends on each social media are just as important as trends of the audience. With TikTok creating new trends every day that continue to other social media platforms, there are never-ending opportunities for content. Recently, the hashtag #justababy has been trending on Tiktok. This hashtag coincides with a sound on the app. Because of it’s popularity, many creators have adjusted the context of this sound to be more accepted by their audience. #Justababy is just one example of the limitless opportunities available with trends. This is how you can customize and enhance your social media audience experience. Meltwater is an excellent platform for monitoring your social media and the audience. Click here for more information about monitoring your social media!

One goal digital communication professionals all share, regardless of the situation, is reaching their target audience. With endless possibilities in the online world in 2022, it can be difficult to reach those target audiences on different platforms for different ages. Not to mention, there are tons of platforms to keep up with as well, such as Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, Reddit, and more. However, each of these social platforms can be manipulated to reach different age demographics. Thus, here are three different platforms for different age demographics that digital communicators can use to best reach their target audiences.

Whether you are a business or individual, understanding posting times is essential! Even though social media may seems like a place to post whatever is on your mind, businesses must take a more strategic approach. For almost every successful social media brand, there is a data-backed schedule that determines times for posting. Pushing content at the right time maximizes your chances of meeting the greatest engagement and attention. If you’re ready to find out what you can do to grow your social media, let’s dive in!

Misinformation and disinformation are rising across social media platforms. It is important to know how to filter it out to get the facts. Use these tips and tricks to judge the information you’re receiving.

Companies all over the world have been putting efforts forward to combat the horrifying events that are occurring in Ukraine. Airbnb is helping Ukraine in a unique way by providing housing for the people of Ukraine who have been uprooted and displaced from their homes. The large outpour of support for the people of Ukraine has been flooding social media platforms, such as Instagram, TikTok, Facebook, and more. Each platform is using their specific tools to help those in Ukraine in the best way possible; and Airbnb is putting their magic to work.

There is no doubt that since its launch in 2016, TikTok changes the way we consume news. Most notably and recently, however, TikTok now gives us access to an inside look into the Ukraine-Russia War. TikTok users now can watch live footage, live updates, and personal stories inside the war: the app has allowed us to have constant coverage.

Social media has become one of the most significant parts of our world recently. Everyone, even your grandmother, is on some form of social media. Whether that be Facebook, Instagram, or even Telegram and Tiktok. It is essential for brand management and public relations professionals to stay updated on the ever-changing digital communication, specifically social media strategy. However, do not fret. Staying up to date with social strategy is easier than it seems.

Influencers are people who can influence potential buyers of a product or service by promoting or recommending the items on social media. These individuals are becoming a crucial part of public relations and marketing. They have become insanely famous from YouTube in the early 2010s and now specifically on TikTok. These influencers create a following of their own that produces a new market of consumers for all industries.

In an industry that constantly changes, books can provide secondary sources to help navigate digital media. The books referenced in this list can provide helpful tips and guide professionals to success within the industry.