“You’re so money and you don’t even know it!” -Branding yourself (online)

In the article “How to develop a personal brand and use social networking,” Pam Gaulin clearly defines the modern-day calling card: branding yourself via social media.

Call it modesty, or simply, uncertainty– but creating a brand for yourself can be off-putting. “When it’s time to promote ourselves, we may feel a little shy. Any woman who wants to advance in her job, change careers, or find a job, or is a crafter, writer, baker, or an artisan with products to sell should develop a personal brand.”

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