P&G Thanks moms in ad campaign: continuing to woe the public through ads and digital communication.

Proctor & Gamble has done it again.  The latest part of their “Thank You Mom” campaign is as sentimental and tear-jerking as ever.  The “Thank You Mom” campaign first aired right before the London Olympics in 2012 and has continued into the Sochi Olympics this year.  This campaign consists of different videos with different mother-child pairs that all elicit a similar reaction: memories and happy tears. Continue reading →