In the article “How to develop a personal brand and use social networking,” Pam Gaulin clearly defines the modern-day calling card: branding yourself via social media.
Call it modesty, or simply, uncertainty– but creating a brand for yourself can be off-putting. “When it’s time to promote ourselves, we may feel a little shy. Any woman who wants to advance in her job, change careers, or find a job, or is a crafter, writer, baker, or an artisan with products to sell should develop a personal brand.”