Tag Archives: Oscars

And the Oscar Goes to Samsung

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A look into Samsung’s brilliant product placement plan.

Ellen DeGeneres has set a new record for the most re-tweeted tweet of all time and broke Twitter in the process. During the Oscars last Sunday, Ellen took a selfie with many A-list stars sitting in the audience, including Meryl Streep, Jennifer Lawrence, Julia Roberts, Brad Pitt, Angelina Jolie and Kevin Spacey. She had Bradley Cooper take the photo, which she captioned, “If only Bradley’s arm was longer. Best photo ever. #oscars”.

Ellen takes a selfie at the Oscars with her Samsung Galaxy

While you can’t tell in the selfie, while watching the Oscars live it was

blatantly clear that Ellen took this selfie with a Samsung Galaxy Note 3. Although the Samsung product wasn’t explicitly mentioned in the tweet, the product placement was on point. Continue reading →

A Controversial Host

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It has been one week since the 2013 Academy Awards were held. There were lots of interesting occurances at the 2013 Oscars show. From Jennifer Lawrence’s fall to the incredible performance by the cast of Les Miserables, there was much to see. One thing though that was particularly controversial, was the commentary and humor of host Seth MacFarlane. Continue reading →

Best Picture or Best Campaign?

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Just days before Oscar weekend, the looming question is on everyone’s mind, “Who will win the best picture?” After reading many articles, I am intrigued to find that this monumental award isn’t about which movie truly was best picture, but rather  who can draw the most support for their film.

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