Data analytics is a big topic in communications lately. Tracking customer sentiment and industry trends allows communication teams to make solid decisions based on data. The problem is that not all executives and leadership management see the value in dedicating labor to data analytics. Big players like Forbes and Harvard Business say this is a major mistake. They say that data analytics lead to success by not only solving problems, but by preventing them before the problems occur. Continue reading
Author Archives: Alex Twiss
The Value of Public Relations
Too often when a public relations professional is asked what value public relations has on the bottom-line, they can’t give a clear and direct answer. More often than not, their answer will be long with no real meaning at all. In fact, it is usually so convoluted that you wonder if they are really a professional communicator at all. Typically, that is the case for one of two reasons: Continue reading
Free Tools to Help Reach Your Social Media Audience
The ability to reach your social media audience and make an impression is a critical element of digital marketing. A successful social media campaign involves going beyond simply identifying which platforms your audience is using. You must keep up with the trends and provide content that jumps out at them. These tools will help you stay informed on the latest trends, design visual content like a pro and pinpoint when you get it right. Continue reading
FREE Tools to Profile Your Audience
FREE Tools to Identify Your Audience, covered what tools to use to identify who your customers are and what they’re interested in. Now that you know who you’re talking to, it’s important to learn what they want to talk about. These free tools to profile your audience will help you understand what they are searching for online. Knowing what your audience is looking for allows you to deliver personal and relevant messages. Continue reading
FREE Tools to Identify Your Audience
Knowing your audience is essential to ensuring your message is heard, but many small businesses and entrepreneurs don’t have a ton of money to invest in premium tracking tools and services. A shortage of funds isn’t as big of an issue as you may think. There are a several free tools to identify your audience, their interests and what they search online. Continue reading
The New Snapchat Update and User Responses
The new Snapchat update included a lot of changes, most of them have not been well received. Snapchat hoped the changes would “make it easier to stay in touch with your friends, discover exciting new content from around the world, and just use the app in general.” Despite Snapchat’s good intentions, users say they missed the missed the mark. Continue reading