4 Game-changing Podcasts for PR Professionals

There are only so many hours in the day that you have time to listen to your favorite podcasts, nonetheless, find new ones. As podcasts continue to rise, new content is pushing creative boundaries of all types. Podcast niches serve to educate and entertain listeners at the same time. Episodes are great platforms for communication professionals to share their knowledge with others in the fast-paced industry. Lucky for you, we have found a few of the best podcasts for PR professionals ranging from marketing to corporate communications to social media and more.

Talking Points

Need a quick way to jump into the world of PR news? In the podcast Talking Points, Arik Hanson and Kevin Hunt cover everything relevant for you to stay in the know. They offer a wide range of episodes from “Hot Topics” to exclusive interviews with PR professionals and are always taking suggestions from listeners! New episodes come out on Thursdays every three to four weeks.

An episode that may interest you:

Talking Points #107- Data journalism for content marketing, why email could be the best answer for reaching external and internal audiences and the Edelman Trust Barometer.

Marketing Smarts

Just because this title has the word “marketing” included doesn’t mean it is not a podcast for PR professionals! Marketing Smarts is hosted by MarketingProfs. In only 30-minutes, listeners get insight into how creative strategies can relate to both marketing and communications professionals alike.

An episode that may interest you:

Futureproof Your Marketing: Minter Dial on Marketing Smarts– Minter Dial shares digital marketing insights on business and project planning for a stronger future.

Social Zoom Factor

If anyone can keep up with the ever-changing world of social media, it is Pam Moore, the host of Social Zoom Factor and CEO/Founder of Marketing Nutz. Forbes even considers her to be one of the Top 10 Social Media Power Influencers. In addition, each podcast includes supplementary materials for listeners to use. In other words, Moore gives you all of the tools to become a social media expert!

An episode that may interest you:

10 Reasons a Marketing Calendar Is Your Most Important Tool in 2019

2019 Content Calendar Template Official

Best Apps For Social Media Publishing

So, you’ve finally figured out social media…or so you thought. New features on social media have taken your content potential to a whole new level. From Instagram stories to Twitter polls, online engagement is higher than ever. So if you have the right content, how can you make sure that your posts are noticed? Your problems can be solved with the right posting assistance tools. In this post, we’ll share the top apps for social media publishing.


Focused on Instagram? Later is your go-to publishing app. As an official partner of Instagram, Later lets users schedule posts in order to optimize their visual content and Instagram presence. The app gives the user the option of text notification posts as well as automated publishing. Our favorite feature is the real time post preview!


Buffer is a one-stop shop when it comes to sharing and scheduling posts to Facebook, Instagram, Twitter, LinkedIn, and Pinterest. All you have to do is add any text, link, picture or video and click “Buffer” and it will automatically schedule to post later in the day. The Custom Time feature allows you to schedule your posts for specific events or campaigns. After each post, Buffer will analyze the performance with an update on clicks, retweets, repins, likes, shares and more!

Mobile view of Buffer app, a social media publishing app
Mobile view of Buffer app


Scheduling is important, but how can you create a schedule if you don’t have any content to post? Feedly is here to help. This program organizes, reads and searches stories and content that fits your brand. Feedly discovers the best of the web, including Youtube videos, trusted publications, tweets, blogs, and keyword alerts. This app can be used in conjunction with any social media publishing tool in order to maximize exposure.

Thanks for checking out our post! Let us know in the comments below what your favorite apps for social media publishing are.

4 Facebook Business Page Do’s and Don’ts

Want your brand to be seen by the world? Facebook is your best option. With over 2 billion users, Facebook is the top social media site that allows users to stay in touch with their family and friends. Along with personal users, Facebook allows businesses to make pages. Business pages allow companies to update and interact with their customers. We are here to give you tips on how to make a successful Facebook business page.

Do: post at strategic times

Sproutsocial's research done on global Facebook engagement times. This graph shows the highest and lowest engagement times for each day of the week.
A graphic from sproutsocial’s study on global Facebook engagement

According to a study done by sproutsocial, the best times to post are between 10 a.m. and 1 p.m. on the weekdays. Posts in the early morning and evenings typically do not do as well. Take these tips into consideration the next time you post and you will learn what time of day works best for your page.

Don’t: post too often.

While it may seem like more posts will get you more attention, recent studies have proven the opposite. According to a study by HubSpot, organizations that posted 60+ times a month received 60% fewer clicks than organizations that posted 1-5 times per month. All in all, quality is more important than quantity.

Do: post content relevant to your brand.

Content can be both original and reposted. Either way, all content should be relevant to your brand. Always keep in mind why your followers are actually following you and what they want to see. If it does seem “random”, use your caption as a space to explain to your audience why it is relevant.

Don’t: post political opinions

Although your followers may identify with your organization’s mission, that does not guarantee their political stance aligns as well. It is best to practice posting messages and images that do not contain political biases.

Remember, the internet is forever– think before you post!

4 Email Subject Line Styles To Increase Your Open Rate

If the average person receives 90 emails per day, how can you make yours stand out? The answer lies in your subject line. The email subject line is your first and most important impression on readers. In many cases, your subject line is just as significant as the information in the email. Crafting email subject lines have become an art. They must be simple yet complex but also informative yet compelling enough to make the reader want to open the email and learn more. Check out these different styles you can incorporate into your next email subject lines in order to improve your open, read and click rate.

1. Timeliness

Many times when people subscribe to an email list, they are looking to stay in the loop. Email subject lines can do just that by including important details that will lead to the reader clicking to learn more. This technique can be executed by using terms such as “today”, “tomorrow”, “tonight”, etc in the headline.

2. Short and Sweet

Remember, subject lines are meant to grab the reader’s attention. They are not meant to display every single detail. Simple enough.

3. Emojis

Whether you know it or not, emojis are here to stay. In fact, emoji usage in campaigns has increased by 609%. These fun little characters differ from traditional text and add an unexpected special touch to the reader’s inbox. They can be used to emphasize an idea, convey an emotion, or even tell a story. Be careful to not overuse emojis or else they can backfire and deter readers from opening the email.

A screenshot of an email that includes an emoji. The subject line states "gee, thanks, just bought it" and includes an emoji person tipping their hand
A screenshot of a recent email that includes an emoji in the subject to emphasize the campaign message.

4. Offers

Offering something free, discounted or exclusive? Let your audience know in the subject line. Everyone loves a good deal. This will give your audience an extra reason to read what you have to say.

Next time you are writing an email blast, incorporate these styles into your subject line to improve engagement with your readers.

Best Tools for Team Project Management

The inevitable “Sunday scaries” have hit. As you plan your week, you know that each day your team has countless project deadlines, both large and small. Each project relies on efficient communication and coordination in order to be completed in a timely manner. This is not always an easy task. Luckily, countless applications have been developed to organize and divide work between colleagues. But the real question is “which one is best for my team?” We know that you don’t have time to test out each new program, so that’s why we are sharing the most effective project management tools.


If you need a new task-manager in your life, check out Asana. Your first step is to establish your team. Next, you can create new projects from templates in order to start delegating tasks to members. After setting task deadlines, the dashboard will feature a timeline view of each task and who it is assigned to. Asana’s straightforward visualization of each step will give you everything you need to reach your goals.

Asana's project timeline shows each task and who it is assigned to.
Asana features a timeline that displays daily tasks to keep your team on track.

Google Docs

Collaboration is key to any team project. Google Docs is a platform that allows you and your teammates to simultaneously access, create and edit your documents at any time. Free to anyone, Google Docs lets users use all programs including Docs, Sheets, Slides, and Forms.


Imagine one place that everyone can access any document without unnecessary duplicates. Box is a cloud storing service that simplifies project management by allowing you and your team to share any and every type of file. For as little as $5 a month, your entire team can sync any project information into a secure, organized database.


Perhaps you’ve heard of this multibillion-dollar messaging app. Why is Slack so popular? The app makes project management and day to day workforce communication simpler than ever before through the use of channels. As a result, company teams can cross-collaborate on a singular platform. Making it even more streamlined- Slack integrates all of the tools above into your channels!

Slack simplifies team project  communication because it is accessible on both your computer and phone.
Access Slack on both your phone and computer.

Whether or not you are on the look out for new organization tools, there are always new opportunities to improve the way your team manages their projects.