Social media use has increased rapidly over the years.  It has become such a powerful tool that many non-profit organizations have incorporated it in to their marketing and communication strategies.

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By now, most people know not to believe everything they read on the internet… or do they? It’s no question that social media played a huge role in the recent presidential election. In fact, it played such a big role that even false news on Facebook might have influenced voter’s decisions on election day.

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With how quickly information spreads on social media, the concept of “15 minutes of fame” has turned into a mere 15 seconds. The viral social media star of Monday will get replaced, and become old news by Tuesday.

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Ever wonder why the ads you see on Facebook are basically identical to your most recent Google searches? That’s because companies want to show you search history based ads.

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