Watching TikToks, becoming a skilled bartender, and mastering DIY projects are great ways to pass the time during the quarantine. However, it is important to keep your mind challenged and show your future employer that you used some of this time productively. Below, we are sharing free resources to learn new PR skills during the quarantine. All of these would be great examples to share during interviews when you get asked: “what did you do during quarantine?”
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FREE Tools to Identify Your Audience
Knowing your audience is essential to ensuring your message is heard, but many small businesses and entrepreneurs don’t have a ton of money to invest in premium tracking tools and services. A shortage of funds isn’t as big of an issue as you may think. There are a several free tools to identify your audience, their interests and what they search online. Continue reading
The Dark Side of Blogging: Privacy and Security for Influencers
Over 66% of marketers incorporated bloggers into their social media strategy in 2017. Bloggers evolved from part-time hobbyists to powerful influencers running online empires. Top influencers sit front row at New York Fashion Week, receive free merchandise from mega brands and travel around the world. However, living in the public eye is not always as perfect as it seems. Many influencers face serious safety and security problems. Here are some of the issues with privacy and security for influencers. Continue reading