Forget picking up the phone, learn to pitch on Twitter

In the profession of PR, clients often expect to have their news covered in the media. But how do you pitch reporters that do not answer the phone or check their email? If done correctly, social media can be a powerful tool for story pitching. It may take a while to get used to, but many PR professionals have learned to pitch on Twitter. Even though this breaks all rules of traditional pitching, it can easily become a great resource. Continue reading →