Social media is one of the cheapest ways to advertise and promote a company or cause. Therefore, it seems right that small businesses, who do not make corporate sums, take advantage of this far-reaching medium.
Not many businesses can say they support 52 causes a year, but Sevenly, a cause-based small business can. With only $7 of each product they sell going towards their cause of the week, their work towards social awareness and charitable giving is changing the way people give back.
The world of social media is fast-paced and ever-changing. Affordable social media monitoring tools are the perfect companion for small businesses with multiple social media accounts. But for many small businesses, social media monitoring is daunting and expensive. But fear not! Social media monitoring tools come in all sizes and price-ranges (even free!) to perfectly match any small business.