Online petitions are becoming a more popular way for citizens to air their grievances and demand a response by the government. However, if they are not social media petitions, they will most likely fail. Continue reading
Tag Archives: political communication
Kenyan Elections Show Negative Side of Social Media
We usually think of social media as a good way for people to stay connected with one another across the globe. However, as the recent Kenyan elections have proven, social media can easily be used for hate speech and the incitement of violence. Continue reading
Will Republicans Catch Up?
After the 2012 election, it was obvious that Republicans had lost their edge over the Democrats in the technology realm. However, young strategists in the Republican Party have now been thinking of ways to overhaul the technology infrastructure for the next elections. Continue reading
Karl Rove Talks Politics in Dallas
On Wednesday, I had the pleasure of attending a luncheon with Karl Rove as the keynote speaker. Through an informal interview, he discussed the results of the previous election and predictions for the future of the Republican Party. Continue reading
Targeting Voters through Video Ads
As technology advances, political campaigns are finding more sophisticated ways of directly targeting voters. Campaigns constantly use television spots to appeal to voters, but now they are transitioning to online video ads. However, the big question is how campaigns are able to only play ads for voters that are likely to vote for them. Continue reading
2 Social Media Tools for Political Campaigns
Social media is revolutionizing the way that political campaigns track and target voters. New technologies are constantly being invented to track support for candidates. A few of the newer ones that can influence the 2014 elections are Zignal Labs and Tracx. Continue reading
Social Media is Rapidly Changing Political Communication
Social media has been rapidly expanding over the past few years, becoming an important part of our everyday lives. From business to sports, it has been transforming the way industries target the American public.
However, one area that has been drastically transformed by the addition of social media is politics. Continue reading