In this weekend of celebrated pigskin, seven layer dips, and laziness, marketers and social media mavens have honed in on a whole ‘nother media strategy- puppy love. Earlier this week, all of America was given a taste for what lay in store super bowl Sunday. While the internet watches and shares “Puppy Love” for the next few days, Animal Planet plans to capitalize on the love for their tenth annual Puppy Bowl.

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