As Amazon joins the game of Apple TV, Roku and Chromecast with Amazon Fire TV, communications professionals are beginning to see a pattern of people leaving behind their traditional cable TV’s and cord cutting being the new trend.
Amazon Fire TV was released Wednesday, April 2nd allowing them to compete in the market with Apple, Google and Roku. It costs $99 and will stream Netflix, Amazon Instant (of course), Hulu Plus, Showtime Anytime, Crackle and Vimeo, and more to be named. Apple TV is probably the primary competition, with name recognition, although Google’s Chromecast is offered for just $35 and with a dead simple operation. Roku remains a competitor, and don’t forget about game consoles: In 2013, the PlayStation 3 was the No. 1 connected television platform for Netflix streaming, with the Xbox 360 not far behind.
The words net neutrality have been thrown around a lot lately, but you may not have realized this failing fight may actually be affecting you. Net neutrality is the idea to stop internet service providers from deliberately throttling services to certain websites. In laymen’s terms, this could mean a lot of buffering, and possibly suffering, for streaming service giants like Netflix and it’s customers (i.e. you!).
The big change that traditional television and cable are experimenting equals opportunity for you.
Netflix’s 14 Emmy nominations, and NBC.com with 3 for original programming (separate from NBC network) –how these among other cultural changes affect you as a young professional involved in media, marketing, technology, law, etc.
Breaking news updates will no longer be the only educated content on your Twitter-feed, thanks to the latest SEC ruling, permiting companies to tweet stock updates and post financial information to Facebook. This jurisdiction has enabled the social media-savvy investor to watch their stocks, analyze business trends, and retweet your girlfriend’s tweet all on one website or dashboard… oh, how the times are changing.