For most, TikTok seemed like a mere fad of Gen-Z and Millennials, but months out of lockdown, it has claimed its position as a leading social media platform. Not sure how or why your brand should pay attention? Take a glance at why TikTok should not be dismissed or forgotten.
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Create a Cohesive Instagram Feed: Tips for Success
Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.
Branding Through Twitter Conversations
A recent BuzzFeed article showcased a hilarious Twitter conversation that has garnered a lot of attention. The conversation won the internet for one simple reason: it took place between major UK-based companies Tesco Mobile, Yorkshire Tea, Jaffa Cakes, and others.
Image courtesy of BuzzFeed
The exchange began when a man named Riccardo Esposito tweeted a picture to @tescomobile of a Facebook status complaining about the company’s customer service. Tesco responded in a clever and familiar way, leading to a full on conversation between the company and the random individual who caught its social media manager’s attention. The situation became truly remarkable when the back-and-forth between Esposito and Tesco turned to the subject of a party, getting food and tea brands involved. Acting like old friends, the banter turned into a playful argument that allowed the brands to bring the attention to their products and public images.
The responses were pithy and dripping with a typically British dry humor, making the exchange all the more enjoyable for those who so happened to be following one of the companies or customers involved. The conversation is funny because the companies are conversing like a solitary person amongst themselves and consumers. Because of the unlikeliness of the situation, the Internet, including BuzzFeed, picked it up and ran with it. The BuzzFeed article garnered a lot of attention for Riccardo Esposito, as well as the companies he engaged.
The conversation demonstrates a clever and thoughtful way to engage playfully with consumers using social media. Companies engaging with each other through platforms like Twitter allows them to entertain customers while potentially informing them about products and promotions in a subtle way. This situation also shows that branding through Twitter and other social media outlets doesn’t always have to be through promotional and special deal tweets. Because of the uniqueness of the situation, the conversation and how it unfolded would be hard to replicate, but the idea is eye-catching nonetheless.
Multichannel Music Radio Part I
In a market saturated with music choices, variety is the spice of life. On-demand streaming, algorithm-based, satellite and radio portals offer benefits, but in the music mishmash of the web, well programmed multichannel music radio stations are a valuable option when one does not have time to make a choice. Listen to AccuRadio, HotMix Radio and Batanga Radio and think of niche-audience touch points for brands.
Think $ and Listen Beyond The Obvious Channels
“You’re so money and you don’t even know it!” -Branding yourself (online)
In the article “How to develop a personal brand and use social networking,” Pam Gaulin clearly defines the modern-day calling card: branding yourself via social media.
Call it modesty, or simply, uncertainty– but creating a brand for yourself can be off-putting. “When it’s time to promote ourselves, we may feel a little shy. Any woman who wants to advance in her job, change careers, or find a job, or is a crafter, writer, baker, or an artisan with products to sell should develop a personal brand.”
The New TV Model as an Opportunity for Media Professionals
The big change that traditional television and cable are experimenting equals opportunity for you.
Netflix’s 14 Emmy nominations, and NBC.com with 3 for original programming (separate from NBC network) –how these among other cultural changes affect you as a young professional involved in media, marketing, technology, law, etc.
IPTV Internet Protocol Television applications
The “Gaga Brand”
It was only a few years ago when Lady Gaga began building a reputation around the world. Inspired by the influences of stars such as Madonna and Michael Jackson, Lady Gaga is a flamboyant and diverse performer who now is idolized by millions of loyal fans. What has made her so successful though? The Gaga brand.