With the release of Facebook Live in April 2016, Facebook has seen little engagement with their millions of users. How so? This top social media platform should be seeing a high number of results, right?
Facebook Live is simple and easy to use, yet Facebook users are not using this new tool as the social platform as originally hoped. Because Facebook Live is so personal and well, live, many are uncomfortanle with the broadcasting aspect of the feature. Rather than editing or altering a post, Facebook Live provides a new element to social engagement by generating live content. Continue reading
