TikTok is changing the music industry one new voice at a time. The video-based platform has become a resource for many aspiring artists to share their voices with the world. According to Tech Radar, “TikTok has produced some of the most compelling music industry success stories.” For example, Nathan Evans was an aspiring folk singer whose videos went viral, leading him to score a record deal.

Reaching the Right People

Nathan is just one example of how TikTok can turn dreams into realities. Before the start of TikTok, many aspiring artists would use YouTube to reach millions with their voices. Now, TikTok is the hot new video platform for artists to use, and their algorithm allows people to post videos for thousands to see. As a result of TikTok’s large audience, artists can gain tremendous exposure from their own homes.

The Making of a Star

TikTok has not only helped up-and-coming artist’s big break, but has also had a large effect on the music industry by promoting and popularizing songs. Many TikTok influencers have come up with fun and popular dancers that have subsequently promoted songs even more. One example of a song becoming popular by TikTok is “Rockstar” by DaBaby. After a TikTok dance to Rockstar went viral, the song saw a large spike in streams.

The future of TikTok Music

TikTok has a huge influence on what people listen to. Many artists who won Grammys at the 2021 award show had their music used in popular TikTok dances and other videos. It will be interesting to see how TikTok will create a whole new generation of artists and musicians who might not have been found otherwise.

It is clear that TikTok has a huge influence on the music industry as it can take an ordinary person and turn them into a star.

A Year of Hacks

2021 is all about hacks. A hack is a way to make something easier. Whether it be an easier way to wash fruit or draw a winged eyeliner, there is an obsession with learning new shortcuts to simple tasks. Social media has allowed people to show their hacks and find new hacks to try. When looking specifically at TikTok, it has become a major platform used to promote the new hacking culture.

TikTok Hacks

The best part about TikTok hacks is that anyone can use them for anything. PopSugar recently published a story about the most useful Tiktok hacks. For example, one hack shared showed how to cut avocados to avoid “avocado hands.” My Healthy Delish, a popular food TikTok account, shared her tip on cutting out avocado pits efficiently and safely. 

Avocados are not the only thing useful for TikTok hacks. One of the newest hacks is how to clean the garbage disposal. Insider recently shared a Tiktok with over 3.5 million views that show how to clean garbage disposal only using ice and soap. Royce Renovations came up with the easy and simple cleaning hack that helps disposal smell better and look clean. 

The Rise of the Hacking Culture

People are lazy. If there is an easy way out of a situation; people will almost always take it. As a result of this laziness, Tiktok hacks have been able to go viral. Even the simplest of hacks have had major effects on many and how they go about their daily life. It is fascinating to see how social media has allowed people to share vulnerable parts of their lives, which profoundly affects others.

The 2021 hacking culture is not going anywhere anytime soon, and it will be interesting to see what new hack will be on the rise in the coming weeks.

There is no doubt that TikTok has taken over the social media landscape. The app has allowed people worldwide to share creative and entertaining content. One industry in particular that has seen a significant spike in content is the food industry. TikTok food trends have become a popular source of delicious entertainment while people are at home in quarantine.

Today’s Top TikTok Food Trends

Accord to The Huffington Post, some of the most popular TikTok food trends include hot chocolate bombs, baked feta pasta, and the tortilla wrap hack. Hot chocolate bombs became a popular treat during the holiday season. The trend consists of pouring hot milk over a chocolate ball filled with marshmallows and cocoa mix. Not only aesthetically pleasing to make, but the hot chocolate bomb is also a sweet and tasty drink to make while isolating at home. 

Another trend that has become popularized over the past months is baked feta pasta. This TikTok food trend consists of baking tomatoes and feta in the oven. Once cooked, the tomatoes and feta are mixed to create a creamy sauce poured over pasta. This trend is a great dinner option as it includes limited ingredients. The baked feta pasta can be used with any cheese or pasta.

Finally, the tortilla wrap hack is the most current TikTok trend. This hack consists of cutting a tortilla wrap halfway down the middle and filling it with different meats, cheeses, and sauces. The hack allows you to easily wrap your tortilla without all of the tasty insides to come out. This hack has been one of the most popular TikTok trends, as it is easy to make with various ingredients.

Is TikTok the New Food Network?

TikTok has become a great platform for culinary chefs and regular people to share cooking tips and tricks. As a result of many lockdown restrictions, cooking has become entertaining and fun for many, according to The Guardian. Due to the increase in cooking and baking while at home, TikTok food trends have gone viral. Now, people worldwide can share how they make their coffee, frost a cake, and wrap a tortilla. 

The Power of TikTok

TikTok has become a household name in 2020 and 2021. According to Business of Apps, TikTok has 689 million users worldwide. Those users vary in children, teenagers, adults, businesses, and brands. With a $50 billion value, TikTok has become one of the most powerful apps downloaded within the last two years. As a result of TikTok’s massive online presence, the app can be seen as an effective marketing tool for companies.

TikTok in Business

It is clear from the above statistics that TikTok reaches a large audience. As a result, many businesses and brands have taken to TikTok to promote their products or services. There are many different ways for companies to use TikTok as a marketing and promotional tool. According to Social Media Today creating brand channels and utilizing influencer paid promotion on TikTok are two primary marketing tools used today.

Brand Channels on TikTok

TikTok’s versatility attracts users of all different ages from around the world. Creating TikTok channels for brands is a great way to reach a larger audience. Whether the company is a makeup brand or a car dealership, the TikTok possibilities are endless.

Another great attribute about TikTok is that the posts are only 60 seconds long. Therefore making TikTok a great marketing tool to promote quick and interesting videos to viewers.

TikTok Influencer Marketing

Influencer marketing is another great tool for companies to use. Lately, influencers have used TikTok as a marketing tool when doing paid promotions for brands. TikTok allows influencers to post creative and authentic videos promoting a specific product or service. As a result of the large followings that influencers have, TikTok marketing is an effective tool for brands to reach a larger demographic.

The Future of TikTok Marketing

In conclusion, TikTok is a great marketing tool to use for any brand or service. The app is unique and allows its users to be creative and fun with their posts. Their versatility in videos is a great way for companies and brands to reach a larger audience to promote their products.

Social Media in the pandemic

Social media usage has exploded in the last year as a result of the COVID-19 pandemic. The rise of TikTok specifically can be attributed to thousands of people stuck home during lockdowns looking for a source of entertainment. According to Business.com, “July 2020 saw a rise of 10.5% in social media usage compared to July 2019”. They also note that 46% of women and 41% of men said they had spent more time on social media.

The Rise of TikTok

The rise of TikTok is one example of how a social media platform saw a massive influx in users due to the COVID-19 pandemic. TikTok allowed people worldwide to come together on one platform to share dances, recipes, and fun videos. According to The Drum, “TikTok has now surpassed 2 billion all-time global downloads across IOS and Android users”. This is an incredible accomplishment. The Drum also notes that TikTok was one of the most downloaded apps in a singular quarter. The rise of TikTok came out of people stuck at home in isolation looking for entertainment and fun. 

Looking into the Future

TikTok has continued to rise as a dominant social media platform going into 2021. It is used as a source of entertainment and now an advertising and marketing tool for companies. The short, clipped videos created on TikTok are a great way to grab the browsers’ short attention span. Many brands are now using TikTok as a way of influencer marketing. It will be interesting to see if TikTok will be as prominent as it was in the pandemic’s first 2020 lockdown.

Staying Connected and Having Fun

Without social media, people worldwide are unable to stay connected. As COVID-19 is still dominating much of the world, people are still facing lockdowns. Social media, especially TikTok, has allowed many to stay connected while isolated in their homes.

The rise of TikTok has brought laughter, inclusion, and fun to the COVID-19 pandemic. Without TikTok, quarantine might have looked very different.