TikTok: The New Marketing Tool of 2021

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The Power of TikTok

TikTok has become a household name in 2020 and 2021. According to Business of Apps, TikTok has 689 million users worldwide. Those users vary in children, teenagers, adults, businesses, and brands. With a $50 billion value, TikTok has become one of the most powerful apps downloaded within the last two years. As a result of TikTok’s massive online presence, the app can be seen as an effective marketing tool for companies.

TikTok in Business

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It is clear from the above statistics that TikTok reaches a large audience. As a result, many businesses and brands have taken to TikTok to promote their products or services. There are many different ways for companies to use TikTok as a marketing and promotional tool. According to Social Media Today creating brand channels and utilizing influencer paid promotion on TikTok are two primary marketing tools used today.

Brand Channels on TikTok

TikTok’s versatility attracts users of all different ages from around the world. Creating TikTok channels for brands is a great way to reach a larger audience. Whether the company is a makeup brand or a car dealership, the TikTok possibilities are endless. Another great attribute about TikTok is that the posts are only 60 seconds long. Therefore making TikTok a great marketing tool to promote quick and interesting videos to viewers.

TikTok Influencer Marketing

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Influencer marketing is another great tool for companies to use. Lately, influencers have used TikTok as a marketing tool when doing paid promotions for brands. TikTok allows influencers to post creative and authentic videos promoting a specific product or service. As a result of the large followings that influencer’s have, TikTok marketing is an effective tool for brands to reach a larger demographic.

The Future of TikTok Marketing

In conclusion, TikTok is a great marketing tool to use for any brand or service. The app is unique and allows its users to be creative and fun with their posts. Their versatility in videos is a great way for companies and brands to reach a larger audience to promote their products.

The Rise of TikTok during the COVID-19 Pandemic

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Social Media in the pandemic

Social media usage has exploded in the last year as a result of the COVID-19 pandemic. The rise of TikTok specifically can be attributed to thousands of people stuck home during lockdowns looking for a source of entertainment. According to Business.com, “July 2020 saw a rise of 10.5% in social media usage compared to July 2019”. They also note that 46% of women and 41% of men said they had spent more time on social media.

The Rise of TikTok

The rise of TikTok is one example of how a social media platform saw a massive influx in users due to the COVID-19 pandemic. TikTok allowed people worldwide to come together on one platform to share dances, recipes, and fun videos. According to The Drum, “TikTok has now surpassed 2 billion all-time global downloads across IOS and Android users”. This is an incredible accomplishment. The Drum also notes that TikTok was one of the most downloaded apps in a singular quarter. The rise of TikTok came out of people stuck at home in isolation looking for entertainment and fun. 

Looking into the Future

TikTok has continued to rise as a dominant social media platform going into 2021. It is used as a source of entertainment and now an advertising and marketing tool for companies. The short, clipped videos created on TikTok are a great way to grab the browsers’ short attention span. Many brands are now using TikTok as a way of influencer marketing. It will be interesting to see if TikTok will be as prominent as it was in the pandemic’s first 2020 lockdown.

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Staying Connected and Having Fun

Without social media, people worldwide are unable to stay connected. As COVID-19 is still dominating much of the world, people are still facing lockdowns. Social media, especially TikTok, has allowed many to stay connected while isolated in their homes.

The rise of TikTok has brought laughter, inclusion, and fun to the COVID-19 pandemic. Without TikTok, quarantine might have looked very different.