Author Archives: Abigail Foster

Spotify for Artists: Bringing the Power of Analytics to Musicians

Maybe you know Spotify as the app you open every time you go on a jog or hop in the car. Maybe you know Spotify as the awkward cousin of Apple Music or a copy-cat version of Pandora. What you may not know? Spotify provides crucial analytics to its artists through Spotify for Artists.

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Filed under Music, SocialMedia

Create a Cohesive Instagram Feed: Tips for Success

Every organization wants to produce relevant content that engages audiences. As a leader in social media engagement, Instagram comes with its own set of best-practices and guidelines. Creating a cohesive Instagram feed is the latest of these tips and tricks.

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Filed under Apps, Photography, SocialMedia

Engage Millennial Donors Through Your Website: Do’s and Don’ts

engage millennial donors
Millennials control the future of charitable giving. As Baby Boomer and Gen X donors age, nonprofits are desperate for new ways to engage millennial donors. This task, however, has proven daunting. Though millennials are the biggest generation since the Baby Boomers, they currently contribute only about 11 percent of all charitable donations.

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Filed under Non-profit, organization, SocialMedia

5 Reasons your Nonprofit needs an Email Marketing Campaign

When utilized correctly,  a successful nonprofit email marketing campaign can easily contribute to the bottom line. Here are five reasons your nonprofit needs an email marketing campaign.

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Filed under Non-profit, SocialMedia

Food Photography Tips for Social Media: Basics and Tricks for Engaging Hungry Audiences

food photography tips

Marketing for restaurants should be straightforward via social media. Food photography rarely fails to entice hungry audiences. However, some food photography can actually deter potential customers if not following certain guidelines. Here are some key food photography tips for engaging audiences via social media. Continue reading

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Filed under advertising, food, food&drink, Photography, SocialMedia

Social Media Management Tools: How They Maximize Organizational Efficiency

social media management toolsThe world of social media changes constantly, while some organizations struggle to keep up. With rapid app updates and shifting trends, utilizing social media management tools is essential to the success of any savvy organization. Continue reading

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Filed under Apps, Facebook, organization, SocialMedia

The Do’s and Don’ts of Facebook Video Advertising

facebook video advertising

On Wednesday morning Facebook announced plans to unleash new video technology. New features include automatic audio play for videos and a feature that pulls videos to the sidebar as users scroll through their timelines. These changes restructure the way Facebook video advertising is crafted in a number of ways.  Continue reading

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Filed under Apps, SocialMedia

What Snap’s IPO Filing Can Teach You About Social Media ‘Copycats’

It’s been less than a week since Snap, the parent company of popular application Snapchat, finally filed for an IPO, and the hype is undeniable. As investors scramble to decide whether or not the company is worth its reported $25 billion valuation, Snap’s IPO filing has confirmed rumors that Instagram’s “Stories” feature is giving the app a run for its money. Continue reading

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Filed under SocialMedia