Social media has certainly had a great influence on America, but what about one of America’s most celebrated days—Super Bowl Sunday? Commercials have become as vital to the party as the beer and the company. Continue reading
What do I love about Super Bowl Sunday? The boys, the beer…oh yeah, and the bowl.
It’s that time of year where football fans sit around their televisions waiting for the Superbowl to start. However, not everyone who watches the Superbowl are fans of football; they’re waiting for the commercials that will play during the game.
In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.