Social Media Changing the Super Bowl Advertising Game

Social Media Amps Up Advertising and Gives the Audience Another Reason to Watch the Super Bowl

Social media has certainly had a great influence on America, but what about one of America’s most celebrated days—Super Bowl Sunday?   Commercials have become as vital to the party as the beer and the company. Continue reading

Are Social Media Campaigns Helping or Replacing Super Bowl Advertisements?

In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.

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