Author Archives: Erin Sullivan

New Twitter Promote Mode is in Public Beta

Now you can grow the reach of your personal brand or business with Twitter Promote Mode. The new advertising service launched into public beta last week. The goal of the service is to assist personal brands and small businesses in easily running automated ad campaigns on Twitter to grow a brands influence.  Continue reading

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Filed under advertising, SocialMedia

The Growing Trend of Social Media Polls

Recently, we are seeing social media polls becoming a growing trend on various channels. The newer poll features we have seen have been on Instagram and Facebook. In October, Instagram added a polling sticker feature for stories. In November, Facebook added GIF-supported polls. Additionally, there are polling features on Snapchat and Twitter. These polls are becoming beneficial for brands to engage followers in a simple, creative way. Continue reading

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Filed under Facebook, Instagram, SocialMedia

Measuring Ad Exposure Through Snapchat

For companies that like to see the numbers, Snapchat introduced a tool for tracking and measuring ad exposure. In the last year, we have seen more ads coming up on Snapchat from companies like Fabletics and JustFab. Now, Snapchat’s tool called Snap Pixel will allow companies to track user’s interactions after seeing an ad on the app. Continue reading

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Filed under advertising, Snapchat, SocialMedia

Google Emerges into Mobile Payment Industry

We’re seeing quick progression in online shopping trends, so it makes sense that we’re also seeing the mobile payment industry increase. Forget carrying around your wallet or having to take your card out to make an online purchase. Google is catching up with services like Apple Pay, PayPal, and Venmo with their own service called ‘Pay with Google’.  Continue reading

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Filed under lifestyle, Shopping, SocialMedia, Technology

Now You Can Discover and Interact with New Snapchat Context Cards

You won’t have to leave the app to explore a geotag on a Snap due to the new Snapchat Context Cards feature. Snapchat announced this feature last week to enhance users discovery of information about locations. This feature further engages users all while remaining in-app. If you’re curious or intrigued by a location tagged in a friend’s Snap Story, now you won’t have to go look it up elsewhere. Continue reading

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Filed under Apps, Snapchat, SocialMedia

Shopping on Instagram with the Instagram and Shopify Integration

For Instagram users who are also online shoppers, you’ll want to be aware of the expanded Instagram and Shopify integration. The goal of the integration is to make online shopping a seamless and enjoyable experience. With e-commerce constantly growing as a channel, the integration becomes a powerful tool for brands to grow their brand and connect with mobile shoppers. Continue reading

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Filed under Apps, Instagram, Shopping, SocialMedia

How Facebook Ad Tools are Optimizing Marketing

Measuring digital ads with Facebook ad tools can help optimize marketing strategies for businesses. The evolving use of digital devices creates a demand for businesses to strategically connect with customers online and offline. Last year, Facebook introduced three marketing tools to measure the effectiveness of online-to-offline ad impacts. Last week, Facebook offered two new options focusing on targeting offline-to-online leads. These tools help brands understand how effective their Facebook ads are for driving foot traffic and how they can retarget people who interact with the business offline. Continue reading

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Filed under advertising, Facebook, Shopping, SocialMedia, Technology

Increase Productivity with Cloud Natural Language

Smarter is simpler with new Google features using Cloud Natural Language technology. The technology can improve your productivity in the workplace. The natural language processing (NLP) technology focuses on and improves human-computer interactions. Google Cloud Platform is a cloud computing platform that offers advanced services beyond Google Search, such as G Suite tools. The new features can benefit how businesses manage responsibilities and relationships. Continue reading

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Filed under organization, SocialMedia, Technology