The GAIQ Exam: What Is It and Should You Take It?

SEO Tribunal states that Google has more than 90 percent of search engine market share worldwide. Receiving more than 63,000 searches per second everyday, Google is central to everyday research. Moreover, its analytics function is also highly used in marketing strategies. Understanding the results of a campaign can be difficult, but becoming Google Analytics certified helps. The Google Analytics Individual Qualification (GAIQ) exam certifies you as the go-to expert on all things Google Analytics.

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TikTok: How to Make the Most of the New Vine

TikTok is known for its short viral videos piloting teenagers to stardom. So much so that famous videomakers have even moved to a house in Los Angeles. This content-creating hub, coined as the Hype House, already has 8.1 million followers on the app. While individuals are turning into stars on this platform, it is unclear how companies can breakthrough as well. How can brands utilize TikTok to best reach their audiences?