Ending Up At SMU

“So, how’d you end up at SMU?” In reflecting on my four years—well, about four years—in Dallas, I can’t help but think back to my first time stepping foot on campus. The Georgian architecture immediately made me think of my hometown in Columbus, Ohio. My parents glommed onto the tour as I begrudgingly tagged along. But, I was not sold on committing to what would turn into my home away from home.

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Increased Use in Instagram Live Poses Big Question for Life Post-Quarantine

Instagram Live views increased by 70 percent in the first week of April. Fitness gurus, foodies, and celebrities are all utilizing Instagram’s Live feature to create some sense of community during the quarantine. With screen time hitting an all-time high during quarantine, will this be the “new normal” after restrictions are lifted? Will the increased use of Instagram Live and screen time extend to other facets of our daily life?

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How a Brand Can Take Action During This Pandemic

“The time for buying stuff for the sake of it is over,” said rag & bone CEO Marcus Wainwright in a letter to loyal customers. Rag & bone is one of many retailers that cut prices 20 to 75 percent to take action during this pandemic. They are not the only ones. Brands worldwide are reevaluating their mission and how they can best serve the public during this time. Wainwright is one of many retailer CEOs that is sending strong messaging to consumers showing how their brand is working with this new normal.

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Why Social Distancing From Social Media Is What You Need Right Now

People practicing social distancing are at a crossroads. Do you spend your time reading that new book? Do you fine-tune your creative writing skills? What about skipping that and spending endless hours on Instagram? COVID-19 has turned every person, for better or worse, away from strolling through the streets and instead to scrolling social media.

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How Direct-To-Consumer Brands Are Winning Online and in Real Life

During the age of all things social media, it is no secret that targeted advertisements pop up daily. With more consumers turning to applications like Instagram to do their shopping, direct-to-consumer brands with a high following are gaining traction. What is even more interesting is how these brands are now making headway into brick-and-mortar stores through store concepts like Showfields. Self-labeled as “the most interesting store in the world”, Showfields is reimagining how shoppers interact with online-only brands.

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The GAIQ Exam: What Is It and Should You Take It?

SEO Tribunal states that Google has more than 90 percent of search engine market share worldwide. Receiving more than 63,000 searches per second everyday, Google is central to everyday research. Moreover, its analytics function is also highly used in marketing strategies. Understanding the results of a campaign can be difficult, but becoming Google Analytics certified helps. The Google Analytics Individual Qualification (GAIQ) exam certifies you as the go-to expert on all things Google Analytics.

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TikTok: How to Make the Most of the New Vine

TikTok is known for its short viral videos piloting teenagers to stardom. So much so that famous videomakers have even moved to a house in Los Angeles. This content-creating hub, coined as the Hype House, already has 8.1 million followers on the app. While individuals are turning into stars on this platform, it is unclear how companies can breakthrough as well. How can brands utilize TikTok to best reach their audiences?