Monitoring your social media for trends, mentions, signs of crisis, and consumer sentiment can be difficult. Learn how to use Meltwater to make analyzing your social media easier.

TikTok influencers were seemingly nonexistent until recent years. Although there were creators on the platform that had a large following, their prominence exponentially grew when the COVID-19 pandemic struck. TikTok saw a significant increase in popularity when the pandemic broke out, with a growth of 180% among 15-25-year-old users. As the number of users grew, so did the craze over TikTok influencers, including Charli D’Amelio, Addison Rae, and Josh Richards. Many TikTok influencers are expanding into different fields and making millions of dollars in the process.

LinkedIn is a social media platform all college students need to know how to use. It is a hybrid between socializing and professionalism. It is not as exciting as the other social media platforms, which makes it seem less important.

LinkedIn as a source for networking:

College students need LinkedIn because they can explore their potential professional options. Businesses can post open job positions, which is one of the best features of LinkedIn. Whether a student is looking for a summer internship or a job for post graduation, LinkedIn has it.

The Best Way to Shop Good and Do Good: Support Her Story

First impressions are crucial for networking. Let a professional LinkedIn profile help you put your best foot forward.

Kanye West, now known as “Ye,” has been on an Instagram rampage the past few days due to his split with Kim Kardashian West and her new partner, Pete Davidson. Kanye’s Instagram meltdown has consisted of multiple “roast” posts and illegible captions typed in all-capital letters similar to that of a seventh-grade girl’s private Snapchat story after getting her heartbroken for the first time.

For this year’s Safer Internet Day, Meta implemented an update to Instagram’s security. Safer Internet Day is an initiative promoting safer and more responsible usage of online technology and social media. The application announced several new features to make the platform more user-friendly and safer. From improved content management to a new Security Check-up tool, Instagram is on its way to becoming a simpler and safer platform.

Social Media and the Super Bowl have embodied a major presence this past weekend. Today many brands are able to capitalize on this event and put their own unique spin on their brand with relation to this event. It’s no surprise that with so many eyes surrounding the event there are many viewer tactics involved with the Super Bowl. 

One key strategy to becoming a successful business is to respond to comments on social media. Communication is important when trying maintaining happy followers. Whether it is Facebook, Instagram, or TikTok, acknowledging comments makes the customer feel appreciated. 

Instagram is the best social media platform because of how compelling it is. Instagram is organized and easy to use. It combines Snapchat, Facebook, and TikTok. Equally important, the quick visual of Instagram makes it so popular.

Instagram’s Aesthetic:

Users can post Instagram reels, individual posts, videos, and temporary stories. Every user has a unique profile. They can be as creative as they want.

Why podcasts are popular could relate to multiple growing trends in multitasking and listening as well as increased accessibility. In recent years podcasts have gained popularity, specifically in relation to availability on music streaming platforms. A mix of easy access, variety of topics, and iconic hosts have developed the trend of increased activity of podcast listeners.  

Finding the demographics of social media users is daunting. However, researching the characteristics of your audience is beneficial to communication. Public relations professionals will be successful when they know the demographics of social media users.

Facebook, Instagram, TikTok are all popular platforms. Understanding how to appeal to each demographic is the key to clear communication.

Over the past four years, we’ve seen social media trends come and go, from the launch of Instagram reels to Spotify Wrapped to influencing becoming a full-time job. However, one unexpected trend that crept up on us and has taken the digital media world by storm: the rise of podcasts.