Learn how to market and grow local businesses more effectively with Facebook.

Grow Local Businesses by Going Beyond Review Sites

If your potential new customers hang out on Facebook then that’s where you need to be. People don’t hang out on Yelp or Google but many people check Facebook religiously. Hence, this is where your marketing focus needs to be. Content is key for Facebook marketing. Explain why your business is unique and share testimonials. This is key content for Facebook marketing. Create engaging posts that attract local people. Include content about community impact and how your businesses has perhaps improved peoples’ lives.

Storytelling on Facebook

If you want to grow local business you have to talk about how you want your business to be known. Determine why people should choose your business over a competitor. Offer special, complimentary services or promotions that set you apart from similar businesses. Read here for more examples of ways to attract clients and be better than your competitor: http://rickmulready.com/grow-local-business-with-facebook-ads/ In order to grow local business, use a specific story. Share a request or suggestion your business received and how you implemented a change. This emphasizes that you listen to your clients and adjust to their desires. There is no better way to grow local businesses than sharing testimonials. People want to help local businesses grow if they have heard positive reviews and stories from other locals like them!

Grow Local Businesses by Emphasizing the Little Things

Anytime you are marketing on Facebook, highlight the little features that make your business special. Use these little treasures in your marketing messaging. Your marketing messages can be plentiful and target very specific audiences. For example, if your a coffee shop, advertise that you carry a unique type of milk. This puts you above many competitors and focusses on a niche audience. If you are a dentist, share a unique whitening service you offer. This does the same thing and can help grow local businesses by dominating a specific type of person. Videos are another effective way to reach a large amount of people on Facebook but also focus on specific, key audiences.

Showing your business takes suggestions to heart and puts the desires of their publics as a number one priority is crucial in growing a local business. When a business is local, testimonials, word of mouth and the public’s perception can make or break the growth and success of that business. These are important tips to remember when creating marketing strategies for local business growth. See some examples here:

This weekend’s Fyre Festival went up in flames. Acts pulled out of the event last minute while Instagram influencers deleted all traces of the event from their feeds. A festival that gained fame from social media influencers had its demise well documented on the same channel. Fyre Festival’s appeal as being an exclusive culture and music festival attracted festival fanatics looking for a taste of the good life. Popular Instagram models promoted Fyre Festival for months leading up to this allegedly epic event they all planned to attend. When guests touched down at the exclusive event in the Bahamas, the whole event appeared to be a scam.
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SEO For Business

SEO for Business. When writing on behalf of a business, meeting SEO qualifications is very important. The acronym SEO stands for search engine optimization. Search engine optimization means that businesses content will be more visible in search results. For example, when someone Google’s a business, it will come up somewhere in the results. If a business has not written for search engine optimization they may be four or more pages deep in the results. However, if a business has written for search engine optimization, they should be visible in the first three pages of results. If a business is not visible in the first three pages of results, they are much more unlikely to be found. Because of this, it is very important to write for SEO. Continue reading →

We’re bombarded with #foodporn every day on social media. Whether it’s Facebook, Instagram, or Pinterest, you can’t escape it. People upload hundreds of food photos every day. Studies show that social media affects eating habits- in both positive and negative ways.

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Location data use once centered around targeting consumers in a certain location with applicable ad messages. Experts are calling today’s marketplace “location data 2.0. Advertisers are now able to collect location data over time and then create consumer profiles based on consumer’s location history.

Location Data Use: How it Works

When consumers allow location tracking when downloading mobile apps, marketers can collect rich data. Last year, Goodwill utilized location data tracking.  The company targeted shoppers who had been to a thrift or second-hand store recently. Goodwill then ran ads to those consumers to convince them to donate their rarely used items to charity. With location data tracking, advertisers have access to more data than ever before. Surveys and other more traditional methods cannot collect such insightful and rich data.

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Do you have a million sticky notes everywhere with lists? Is everything unorganized and cluttered? The simple and easy task management app, Wunderlist, will take all those problems away! Continue reading →

Wander is an app created by 29-year-old Singaporean born Krystal Choo. The app plans to bring back the excitement of discussion forums and group chats among strangers. The goal of the app? Choo wants to bring back the “social” aspect to social media. Social media websites like Facebook and Twitter have become overwhelming. You might have 1000 friends or followers, but how many of them do you really talk to?

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Drones’ ability to increase social good in this world occurs only when individuals use the advanced technology in an ethically responsible manner. Drones help aid organizations, scientists, and everyday citizens transform the act of doing good.

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Grammarly For Business

Grammarly For Business.

A writing enhancement platform, Grammarly offers businesses peace of mind. Grammarly allows both individuals and businesses to buy in to their platform. Then, any kind of type should be pasted into the Grammarly server. The server runs tests, which determine if the writing has any errors. If errors are found, the server will flag the errors for correction. The individual or business then makes the necessary changes. Once the changes are made, businesses can feel confident that the content they publicize is grammatically correct.

In today’s fast paced world, it is more important than ever that businesses’ content be error free. Word travels fast, and especially when put on the Internet, it is difficult to take back. In fact, many would say it is almost impossible to retract statements made online without consequence. This means businesses need to take extra time to make sure their content is pristine. However, it is easier said than done. Generic document spell-checks and human error both miss mistakes. Grammarly fills in the gaps with its advanced formulas for editing content. Businesses can trust the results given by Grammarly.

Grammarly logo. Grammarly for Business.

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A look at Instagram and Snapchat Stories

Social media users can continuously stream their photos in a constant loop using different social media story features. Users on Instagram and Snapchat can post photos to their account, while adding different filters and geotags for their followers to watch. Each social media story post has a lasting period of exactly 24 hours from the time first shared. Both social media channels have similar core features, but is there a defining factor that pushes one over the other? Continue reading →

The Campaign:

Burger Kings latest ad stunt is designed to ‘hijack’ people’s Google Home devices. Last Wednesday around noon, the fast-food giant introduced their 15-second spot on YouTube. The spot presents a single Burger King employee speaking to a camera. To prompt Google Home devices, the actor exclaims, “OK, Google, what is the Whopper burger?” This simple sentence triggered Google Homes devices across the country to read aloud the first paragraph of the Wikipedia entry about the Whooper.

Burger King’s Ad Stunt Hijacks Google home devices

The Hijack:

In its infancy, the spot generated extreme buzz. However, after airing during The Tonight Show and Jimmy Kimmel Live, the plan began to derail. As viewers began catching on to Burger King’s stunt, they quickly began editing the Wikipedia entry. At one point Wednesday night, the Whopper was described as ‘cyanide.’

Burger King’s Ad Stunt Hijacks Google home devices

Burger King Fights Back:

It didn’t take long for Google to catch on either. A few hours after the sport aired on the various nighttime variety shows, it stopped triggering Google Home Devices. It is being said that Google disabled the ad from working, although Google has yet to confirm. The narrative continues.

Burger King was quick to respond with a revised version of the device-hacking ad. The new version outsmarted Google, as it still had the ability to infiltrate the devices. Although this stunt generated some negative publicity and angered customers, it generated volumes of brand awareness. By Wednesday night Burger King was a trending topic across social media. You know what they say, any publicity is good publicity!

At their annual F8 conference in San Jose, Mark Zuckerberg’s Facebook unveiled new projects that prove their innovative power. Facebook plans to enter technology fields that have previously been seen only in sci-fi movies. Zuckerberg and his teem look to bring concepts like brain-to-Facebook connectivity and augmented reality to our everyday lives. These once seemingly impossible technological ideas are becoming a reality.  Continue reading →

At first glance, dogs on Instagram may appear to dish out a daily dose of cuteness and nothing more. There are, however, plenty of dogs on Instagram who are just as charitable as they are cute. Many Instagram-famous dogs are shelter rescues who proudly raise awareness about the dangers of puppy mills while simultaneously promoting adoption. The reach of these dogs is substantial enough to profoundly benefit the animal community.

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Unless you’ve been hibernating for the past week, there’s almost no way you haven’t heard or read about the recent United Airlines disaster where a passenger was physically dragged off the aircraft. From a PR standpoint, the entire situation is an example of exactly what not to do; thanks to the Internet, the whole thing spiraled into a public relations nightmare within no time. Here’s what happened, and how it should have been handled.

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