The ability to reach your social media audience and make an impression is a critical element of digital marketing. A successful social media campaign involves going beyond simply identifying which platforms your audience is using. You must keep up with the trends and provide content that jumps out at them. These tools will help you stay informed on the latest trends, design visual content like a pro and pinpoint when you get it right. Continue reading
Tag Archives: hashtag
History of the #Hashtag: How the Symbol Revolutionized Social Media
Ten years ago the term ‘hashtag’ did not exist. Originally referred to as a pound sign or number sign, hashtag is a recent nickname. Now it is one of the most recognized trends on social media. It has become a part of pop culture. So how did it all begin? What is the history of the hashtag?
Valentine’s Day with MasterCard is #Priceless
MasterCard uses sky-writing to promote its social media campaign 
As part of its Priceless Surprises campaign, MasterCard is giving 12 lucky cardholders the opportunity to write their love messages across the sky this Valentine’s Day. Cardholders simply must use the hashtag #PricelessSurprises when posting to Twitter. MasterCard will then randomly select cardholders in Dallas, New York, Los Angeles, and San Diego to receive a free sky-writing experience.
Michael O’Leary, Ryanair’s CEO, Entertains With His Live Twitter Q&A Session
Ryanair, Europe’s low far airline is known for many things, their outspoken CEO, Michael O’Leary being just one of the many. Known for his outrageous behavior, such as dressing up as a French chambermaid and cursing at journalists, it comes as no surprise that when O’Leary took to Twitter last week for a live Q&A session, things got interesting.
Lulu: A Dating Research App for Women
Lulu is the app a lot of girls have been waiting for; a nail-salon gossip session of all your male Facebook friends conveniently located on your smartphone.
Image via Huffington Post
Twittiquette- The Unspoken Rules of Twitter
A Standalone Music App
First there were Tweets, then there was the Vine, and now there is the launch of the music app. Twitter has reached the level of creating a standalone music app that could go live at the Coachella Valley Music and Arts Annual Festival this weekend. Continue reading
#incorporated
Facebook Inc. is in efforts to incorporate Twitter’s infamous hashtag symbol, a move that would establish Facebook as the paramount social platform. 
While Twitter successfully rivals Facebook in the social-media atmosphere, it is still a fraction of the size of Facebook Inc. and needs to maintain proprietoriship over all its trademarks the best it can. Continue reading
Twitter For Dummies
I thought I would provide a little insight on how to use Twitter. Twitter is becoming extremely popular and is growing rapidly but there are still plenty of people who don’t know how to use it. Even though I consider myself fairly technologically savy, when I first got a Twitter I had no idea how to use it. There’s a hashtag (#) and (@) sign, what could they possibly mean? I did not understand why someone would say a phrase with a hashtag preceding it. There was no direction manual for me to look at. After a while of using Twitter I was able to finally figure it out.
Enjoy a Super (Healthy) Bowl
It’s that time of the year again! Make sure to grab your team gear, foam fingers, and stretchy pants. Continue reading