Author Archives: Olivia McGeehan

About Olivia McGeehan

Olivia is a student at Southern Methodist University studying public relations. On the side, she loves eating sushi and is a work out junkie.

Snapchat Advertisements Work for Brands- Have You Noticed?

Snapchat Advertisements Work for Brands Snapchat advertisements work for brands. They are the latest trend in the world of social media and they absolutely work. They look and feel like a Snapchat story, however, they are definitely not a story. Continue reading

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Filed under SocialMedia

Instagram Stories vs. Snap Stories – Which is Better for Brands?

better for brandsIn a world where social media constantly changes, companies often find themselves asking one question lately. Which is better for brands, Instagram or Snapchat stories?
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Filed under Instagram, Snapchat, SocialMedia

How Social Media Honors the Houston Astros in the Aftermath of Hurricane Harvey

Aftermath of Hurricane HarveyThis baseball season continues to be full of surprises as the Houston Astros find themselves in the aftermath of Hurricane Harvey. Four years ago they were the worst team in the majors. Two months ago their city was devastated by the effects of the costliest hurricane on record. But tonight, they find themselves in game seven of the World Series. The curve balls keep coming for Houston-no pun intended. What has been one dominant force throughout all of theses events, you ask? Social media. Especially in the aftermath of Hurricane Harvey.  Continue reading

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Instagram Adds New Shopify Integration and It’s About Time

New Shopify Integration October proves to be a busy month for Instagram and its updates, including their new Shopify integration. This feature allows Shopify businesses to sell directly on their Instagram accounts without users ever needing to leave the app. Instagram continues to enable the thoughtless spending epidemic. Continue reading

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The Psychology of Color Impacts Customer Engagement

Psychology of Color According to Entrepreneur, the psychology of color greatly impacts marketing and branding.  Messages are in the colors companies use in their products, and ultimately, colors play a major role in consumer purchasing.     Continue reading

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Influencer Marketing Campaigns and Their Power Over Consumers

Influencer Marketing CampaignsAccording to a recent survey conducted by Forbes, 84% of marketers plan on executing at least one or more influencer marketing campaigns within the next 12 months. What is influencer marketing, exactly? And why is it such a powerful element in the marketing industry? Continue reading

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Microsoft Teams Achieves Every Element of User Experience

Microsoft Teams Achieves MoreKeeping agility and organization in mind, Microsoft Teams achieves a collaborative, digital environment
among today’s communication workplace. Moving forward, Teams is the latest and most innovative core communication platform for Microsoft Office 365. It intends to replace Skype for Business as the tool for all video calls, conferences and meetings for its users. Making the digital environment more open and integrated, this platform allows for a flow of accessible information to everyone involved.  Continue reading

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Filed under Apps, Microsoft, SocialMedia

Paid Social Media Marketing Is a Smart Investment for Businesses

Paid Social Media Marketing

Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading

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Filed under advertising, SocialMedia

Why Snap Map is Beneficial in the World of Social

Snap Map is beneficial to you in more ways than one.

As if the world of social media could not get any more intrusive. Now, cue Snap Map, the latest (and creepiest) feature of Snapchat. The possibilities that social media offers its users are endless. 

Snap Map is the feature that users want to hate, yet, can’t help but to love. What is it, exactly? And more importantly, what are the reasons why Snap Map is beneficial to you?

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