Snapchat advertisements work for brands. They are the latest trend in the world of social media and they absolutely work. They look and feel like a Snapchat story, however, they are definitely not a story. Continue reading
Author Archives: Olivia McGeehan
Instagram Stories vs. Snap Stories – Which is Better for Brands?
In a world where social media constantly changes, companies often find themselves asking one question lately. Which is better for brands, Instagram or Snapchat stories?
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How Social Media Honors the Houston Astros in the Aftermath of Hurricane Harvey
This baseball season continues to be full of surprises as the Houston Astros find themselves in the aftermath of Hurricane Harvey. Four years ago they were the worst team in the majors. Two months ago their city was devastated by the effects of the costliest hurricane on record. But tonight, they find themselves in game seven of the World Series. The curve balls keep coming for Houston-no pun intended. What has been one dominant force throughout all of theses events, you ask? Social media. Especially in the aftermath of Hurricane Harvey. Continue reading
Instagram Adds New Shopify Integration and It’s About Time
October proves to be a busy month for Instagram and its updates, including their new Shopify integration. This feature allows Shopify businesses to sell directly on their Instagram accounts without users ever needing to leave the app. Instagram continues to enable the thoughtless spending epidemic. Continue reading
The Psychology of Color Impacts Customer Engagement
According to Entrepreneur, the psychology of color greatly impacts marketing and branding. Messages are in the colors companies use in their products, and ultimately, colors play a major role in consumer purchasing. Continue reading
Influencer Marketing Campaigns and Their Power Over Consumers
According to a recent survey conducted by Forbes, 84% of marketers plan on executing at least one or more influencer marketing campaigns within the next 12 months. What is influencer marketing, exactly? And why is it such a powerful element in the marketing industry? Continue reading
Microsoft Teams Achieves Every Element of User Experience
Keeping agility and organization in mind, Microsoft Teams achieves a collaborative, digital environment
among today’s communication workplace. Moving forward, Teams is the latest and most innovative core communication platform for Microsoft Office 365. It intends to replace Skype for Business as the tool for all video calls, conferences and meetings for its users. Making the digital environment more open and integrated, this platform allows for a flow of accessible information to everyone involved. Continue reading
Paid Social Media Marketing Is a Smart Investment for Businesses
Businesses continue to grow their marketing strategies as paid social media marketing is on the rise. Social media offers businesses insights into demographics across all platforms, allowing them to tap in to niche markets. Organizations are even allocating top budget dollars toward paid social media marketing software, and the results speak for themselves. Continue reading
Why Snap Map is Beneficial in the World of Social
Snap Map is beneficial to you in more ways than one.
As if the world of social media could not get any more intrusive. Now, cue Snap Map, the latest (and creepiest) feature of Snapchat. The possibilities that social media offers its users are endless.