When the social media platform launched the new video feature in June of 2013, Instagram-ers everywhere went nuts. Instagram video engagement began rising immediately with the ability to share ten second micro-videos. This innovative feature, and quickly became fully  integrated into the Instagram culture of not only regular users, but also to huge publishers.

Publishers take note as Instagram Video engagement rises and their businesses benefit.

Continue reading →

Twitter is Powerful with a Strong Audience

Celebrities, executives, politicians, and businesses all use Twitter to reach their target audiences. It is a powerful tool but only if used correctly. An account must have a strong following in order to experience the benefits of Twitter. There are different tips to follow in order to gain Twitter followers, but also keep them.

Continue reading →

Influencers To Make Money Using Instagram

Instagram provides a platform for fashion influencers to monetize their fame by earning commission. Using Instagram, fashion influencers can expand their audience. Users can follow the fashionistas to get quick access to fashion ideas and trends, without the hassle of following their blog. It eliminates reading long posts, when users just want to see a photograph of an outfit. RewardStyle has given a way for top tier influencers to make money.

Continue reading →

As we know by now Snapchat has developed into much more than just a photo-sharing application. Now, users can upload stories (similar to Snapchat stories) and live streaming which has become a pretty big deal, especially for famous musicians, actors, and bloggers. People tend to forget that live streaming can be tactically used by companies looking as a new way to brand their products. Using Instagram’s live stream allows companies to connect with their target market by making a more personable experience. Ultimately, once the importance of live streaming is understood, brands can effectively use this new feature as a great marketing tool.

Continue reading →

Learn how to market and grow local businesses more effectively with Facebook.

Grow Local Businesses by Going Beyond Review Sites

If your potential new customers hang out on Facebook then that’s where you need to be. People don’t hang out on Yelp or Google but many people check Facebook religiously. Hence, this is where your marketing focus needs to be. Content is key for Facebook marketing. Explain why your business is unique and share testimonials. This is key content for Facebook marketing. Create engaging posts that attract local people. Include content about community impact and how your businesses has perhaps improved peoples’ lives.

Storytelling on Facebook

If you want to grow local business you have to talk about how you want your business to be known. Determine why people should choose your business over a competitor. Offer special, complimentary services or promotions that set you apart from similar businesses. Read here for more examples of ways to attract clients and be better than your competitor: http://rickmulready.com/grow-local-business-with-facebook-ads/ In order to grow local business, use a specific story. Share a request or suggestion your business received and how you implemented a change. This emphasizes that you listen to your clients and adjust to their desires. There is no better way to grow local businesses than sharing testimonials. People want to help local businesses grow if they have heard positive reviews and stories from other locals like them!

Grow Local Businesses by Emphasizing the Little Things

Anytime you are marketing on Facebook, highlight the little features that make your business special. Use these little treasures in your marketing messaging. Your marketing messages can be plentiful and target very specific audiences. For example, if your a coffee shop, advertise that you carry a unique type of milk. This puts you above many competitors and focusses on a niche audience. If you are a dentist, share a unique whitening service you offer. This does the same thing and can help grow local businesses by dominating a specific type of person. Videos are another effective way to reach a large amount of people on Facebook but also focus on specific, key audiences.

Showing your business takes suggestions to heart and puts the desires of their publics as a number one priority is crucial in growing a local business. When a business is local, testimonials, word of mouth and the public’s perception can make or break the growth and success of that business. These are important tips to remember when creating marketing strategies for local business growth. See some examples here:

This weekend’s Fyre Festival went up in flames. Acts pulled out of the event last minute while Instagram influencers deleted all traces of the event from their feeds. A festival that gained fame from social media influencers had its demise well documented on the same channel. Fyre Festival’s appeal as being an exclusive culture and music festival attracted festival fanatics looking for a taste of the good life. Popular Instagram models promoted Fyre Festival for months leading up to this allegedly epic event they all planned to attend. When guests touched down at the exclusive event in the Bahamas, the whole event appeared to be a scam.
Continue reading →

SEO For Business

SEO for Business. When writing on behalf of a business, meeting SEO qualifications is very important. The acronym SEO stands for search engine optimization. Search engine optimization means that businesses content will be more visible in search results. For example, when someone Google’s a business, it will come up somewhere in the results. If a business has not written for search engine optimization they may be four or more pages deep in the results. However, if a business has written for search engine optimization, they should be visible in the first three pages of results. If a business is not visible in the first three pages of results, they are much more unlikely to be found. Because of this, it is very important to write for SEO. Continue reading →

We’re bombarded with #foodporn every day on social media. Whether it’s Facebook, Instagram, or Pinterest, you can’t escape it. People upload hundreds of food photos every day. Studies show that social media affects eating habits- in both positive and negative ways.

Continue reading →

Location data use once centered around targeting consumers in a certain location with applicable ad messages. Experts are calling today’s marketplace “location data 2.0. Advertisers are now able to collect location data over time and then create consumer profiles based on consumer’s location history.

Location Data Use: How it Works

When consumers allow location tracking when downloading mobile apps, marketers can collect rich data. Last year, Goodwill utilized location data tracking.  The company targeted shoppers who had been to a thrift or second-hand store recently. Goodwill then ran ads to those consumers to convince them to donate their rarely used items to charity. With location data tracking, advertisers have access to more data than ever before. Surveys and other more traditional methods cannot collect such insightful and rich data.

Continue reading →

Do you have a million sticky notes everywhere with lists? Is everything unorganized and cluttered? The simple and easy task management app, Wunderlist, will take all those problems away! Continue reading →

Wander is an app created by 29-year-old Singaporean born Krystal Choo. The app plans to bring back the excitement of discussion forums and group chats among strangers. The goal of the app? Choo wants to bring back the “social” aspect to social media. Social media websites like Facebook and Twitter have become overwhelming. You might have 1000 friends or followers, but how many of them do you really talk to?

Continue reading →

Drones’ ability to increase social good in this world occurs only when individuals use the advanced technology in an ethically responsible manner. Drones help aid organizations, scientists, and everyday citizens transform the act of doing good.

Continue reading →

Grammarly For Business

Grammarly For Business.

A writing enhancement platform, Grammarly offers businesses peace of mind. Grammarly allows both individuals and businesses to buy in to their platform. Then, any kind of type should be pasted into the Grammarly server. The server runs tests, which determine if the writing has any errors. If errors are found, the server will flag the errors for correction. The individual or business then makes the necessary changes. Once the changes are made, businesses can feel confident that the content they publicize is grammatically correct.

In today’s fast paced world, it is more important than ever that businesses’ content be error free. Word travels fast, and especially when put on the Internet, it is difficult to take back. In fact, many would say it is almost impossible to retract statements made online without consequence. This means businesses need to take extra time to make sure their content is pristine. However, it is easier said than done. Generic document spell-checks and human error both miss mistakes. Grammarly fills in the gaps with its advanced formulas for editing content. Businesses can trust the results given by Grammarly.

Grammarly logo. Grammarly for Business.

Continue reading →