Have you ever found yourself trying to remember a million different passwords? If you have, then it is time to get the password manager app, LastPass. Let’s face it, we all have a million different passwords for everything from our bank accounts to email accounts and everything in between. The interface of the password manager app is very simple and easy. You simply download it from the app store, enter your email address and create a master password. That’s it! You’re done! Continue reading
Category Archives: SocialMedia
140 Character Limit Update on Twitter
Twitter Update Gives Users More Room for 140 Character Limit
Twitter permits users to share their thoughts within a 140 character limit, but new a Twitter update gives users more room for their words in their 140 character tweets. Twitter announced that @usernames written in a tweet will no longer count towards the 140 character limit.
Hootsuite For Business
Hootsuite For Business
Hootsuite allows businesses to manage their social applications easily. Easily viewing each application enables businesses to make sure their messaging is consistent. Consistent messaging is very important. Each social media application a business runs must push the same content. Confusing consumers is easy if content doesn’t match. Confusing consumers means businesses risk losing viable customers. Continue reading
Social Media and Big Data: Recognizing the Benefits and Dangers
Social media makes big data collection dangerously easy. By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. There are 48 hours of video uploaded to YouTube every single minute. There are 200 million Tweets posted every day. The average Facebook user creates 90 pieces of content each month. Back in the year 2000, about 100 billion photos were shot worldwide, but only a minuscule proportion of them were actually uploaded online. In 2010, only on Facebook, in a single month, 2.5 billion photos were uploaded. The internet and its content expands at a shocking rate, creating an almost unlimited data base. The more we share, the more data we produce. Consequently, the more data we produce, the more scientist study and understand us.
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Facebook Story Feature Launched Globally
Launched through an app, the Facebook story feature contains new camera features that give users the ability to story. The Facebook story feature, released this week, also includes other Snapchat-like elements. Continue reading
Grow with Pinterest
Businesses use social networks to advertise and expand their reach to new and existing customers. This way, businesses can present their product or service to a larger audience. Of all the social networks, Pinterest has proven to be extraordinarily effective for clicking through to the business’s site. According to a recent article, Pinterest generates four times more revenue per click than Twitter. Businesses are able to grow with Pinterest unlike any other network. Continue reading
Mobile Apps Erase the Need to Shop in Person With This New Feature
The emergence of e-commerce and online shopping in 1995 revolutionized the retail market. Today, we are beginning to see another major shift in shopping culture with retail companies launching mobile apps. These apps completely eliminate the need to shop in person, a feat that e-commerce couldn’t accomplish. The shortcomings that came along with online shopping have maintained the demand for retail stores. So although shopping online is convenient and widespread, it also adds an additional hassle of having to return items that don’t fit. This need to try on items is what has prevented the elimination of retail stores altogether. But, retail stores may no longer be needed to fill a void in the e-commerce model as mobile apps work to overcome the shortcomings. It is my prediction that mobile apps will completely turn the retail market on its head. Continue reading
Facebook Introduces Story Feature
Facebook introduces story feature- Tuesday morning Facebook announced a new Facebook camera feature that allows users to overlay special effects on photos and videos. This new function labeled Facebook Stories, will permit users to post public updates to their feed that will expire after 24 hours. Sound familiar?
What is a “Story”
A story is simply a photo or video you post to your very own ‘stories’ section (or feed) of your account which is visible by you and all your friends. From 2013-2016, the word ‘story’ was synonymous with the social platform Snapchat. During this three year period, Snapchat was the only platform that had a story feature. Additionally, many brands utilize the ‘story’ feature to communicate with consumers. The story feature attracts brands from every industry from Sour Patch Kids to General Electric, and even Soul Cycle. These brands are using Snapchat to connect with customers in an authentic, low-cost, and personal way. Rather than posting traditional ‘polished’ content, the ‘story’ content is often raw and fun. This allows them to showcase their brand personality on a human level.
Facebook Introduces Story Feature
Facebook Strikes Again
The addition of ‘stories’ speaks to the established strategy of Facebook. With a majority share of users, Facebook drives growth by keeping those users engaged as much as possible. Facebook Camera product manager Connor Hayes explains, “as people mostly post photos and videos, Stories is the way they’re going to want to do it.”
Facebook’s introduction of ‘stories’ continues to blur the lines between their services, Instagram, and Snapchat. Frequent users visit Facebook for news, Instagram to connect with influencers, and Snapchat for direct messaging. While these ‘services’ may differ, the user-generated content is what brings the three platforms together. With the notable focus shift to smartphones, companies are forced to come up with engaging new features. The future is social and it’s an arms race between the platforms to come up with the next big idea.
Podcast Binge Listening to Come from All-At-Once Podcast Distribution?
S-Town, a new true-crime podcast, could create a new phenomenon: podcast binge listening. The podcast comes from the creators of Serial, the smash hit that put podcasting on the map. S-Town dropped last week in its entirety. Traditionally, podcasts are released weekly, one episode at a time.
Helping Brands Connect with Consumers: the Benefits of Snapchat
Selfies of teenagers with the infamous flower crown filter undoubtedly come to mind when many people think of Snapchat. What doesn’t come to mind as often, however, are the practical applications that Snapchat poses for brands. While it’s easy to write the app off as a silly social media app, it’s actually proven itself to be an effective platform to help brands connect with consumers.
Companies can reach consumers in several different ways via Snapchat. Brands can create their own profile, sponsor filters, or even design a geotag. It’s an excellent way for a brand to let its personality shine through. It’s also highly personalized and engaging. Furthermore, the quirky platform humanizes a brand and can make it more relatable.
Engage Millennial Donors Through Your Website: Do’s and Don’ts
Millennials control the future of charitable giving. As Baby Boomer and Gen X donors age, nonprofits are desperate for new ways to engage millennial donors. This task, however, has proven daunting. Though millennials are the biggest generation since the Baby Boomers, they currently contribute only about 11 percent of all charitable donations.
Facebook and Snapchat Compete on Another Level
Following Snap Inc.’s IPO last month, Facebook and Snapchat now compete on another level. Both companies rolled out new features this week to their apps to vie for the attention of their users. In a world where social media connects people to their friends, news, and entertainment, social platforms need to keep adding new features to stay alive.
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Writing Enhancement Software
As young working professionals, we are always trying to perfect our writing. Whether it be writing a blog, sending that important email or writing a proposal. With the writing enhancement software, Grammarly, we can stop worrying about grammar, spelling, punctuation errors and much more. This app will become your best friend! Continue reading
How To Choose The Best Live Video Platform
Interested in how to choose the best live video platform for your marketing strategy? With these tips you’ll learn how to provide your audience with real time experiences and always choose the most beneficial, live platform! Continue reading
About Snapchat Spectacles: What to Know Before You Buy
So long to the days of staring at the world through your phone when Snapchatting. Snapchat Spectacles allow you to capture moments through the lens of sunglasses. But, you may not know a lot about Snapchat Spectacles. To learn more, follow along for more information.
Launch of Snapchat Spectacles
Spectacles debuted in 2016, but there were not easily purchasable until last month. Spectacles were first distributed through Snapbots, Snap’s version of vending machines. Snapbots popped up in various cities and never stayed anywhere for more than 24 hours. The hard-to-get aspect of Spectacles gave them a cool factor. Spectacles are no longer so hard to get. On February 20, Snap launched the Spectacles website, making the product easily accessible to all customers.
Google is Losing Customers as Advertisements Air with Controversial Content
Advertisers left the leading search engine this week. Google now faces major retaliation because of recent issues with advertisements on its sites. Carefully crafted ads are being linked with violent and inappropriate content on YouTube videos. Companies spend a lot of time and conduct extensive research to decide what ads to put on specific platforms. When that content is associated with something controversial like racism or terrorism, companies are bound to take notice. Continue reading
How to Take Professional Food Photos on Instagram
It’s Friday night and you’re eating out with friends. The waiter sets a picture-perfect plate of pasta in front of you. It’s drool-worthy and definitely needs to be posted to your “food-stagram” ASAP. But, when you snap a picture of your plate, it doesn’t look nearly as good as it does in real life. You wonder how to achieve that professional food photo that’s worthy enough to Instagam.
Our social media feeds are flooded with so-called “food porn.” However, the camera doesn’t always do our meals justice. If you’ve ever wondered how to make your food look as appetizing as it tastes, look no farther. Here are a few tips to help you take professional food photos.
5 Reasons your Nonprofit needs an Email Marketing Campaign
When utilized correctly, a successful nonprofit email marketing campaign can easily contribute to the bottom line. Here are five reasons your nonprofit needs an email marketing campaign.
Lyft Introduces New Charitable Feature: Round Up & Donate
Round Up and Donate
Lyft introduces a new charitable feature: Round Up & Donate.The San Francisco-based company will soon allow passengers to round-up their fares to the nearest dollar and give the difference to charity. Although users do not get to choose a specific charity, they can choose from a variety of causes. As of now, the various cause are the environment, veterans, and LGBT equality. Continue reading
Twitter Premium Subscription
Twitter is exploring the option to offer a premium subscription to users. This Twitter premium subscription would primarily be targeted towards businesses and professionals. Twitter built its success on free services for the 11 years its operated. Because Twitter hasn’t collected revenue from advertising as other social media sites (Facebook), the company wants to offer business savvy users the opportunity to get more information, faster. Continue reading