Tumblr’s Cabana app just launched, which allows up to 6 users to video chat with one another while also sharing YouTube videos. In recent years, Tumblr has explored expanding its video capabilities. Cabana seems to be one of the results of Tumblr’s video exploration.

How Tumblr’s Cabana App Works

Cabana is currently only available for iPhones, but an Android version will likely launch in May. After launching the app, users can connect with friends or contacts they already know, or search by username. This feature it similar to Snapchat, Facebook Messenger, and other apps. Like most social platforms, users can then either accept or ignore friend requests. Once contacts are imported, users can then set up mini-chat rooms.

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Do you have trouble keeping track of your budget and paying bills? If then answer is yes, then it is time to download the personal finance software, Mint. Continue reading →

Examining marketing that works for your competitors helps bolster your LinkedIn company page performance. Using key metrics to benchmark your performance against your competitors helps identify your strengths and weaknesses. By analyzing your LinkedIn efforts, you’ll discover what works for you.

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A New app by Dallas’ rewardStyle takes consumers from screenshot to shopping cart. Since 2011, rewardStyle’s feature LIKEtoKNOW.it. has been used by social media influencers. The platform is a social shopping service that lets influencers and bloggers on platforms such as Snapchat and Instagram get paid for their work. The screenshot option is the platform’s newest feature. It is extremely user-friendly and changes the way fashion addicts shop.

LIKEtoKNOW.it.

This was the first feature introduced by rewardStyle. After a blogger or influencers takes a picture of an outfit, they upload it to LIKEtoKNOW.it. and tag the featured items in the picture. After they tag the items, they then upload the corresponding links to where users can buy the products from. This is an extremely beneficial from all platforms and makes shopping easier!

Screenshot to Shopping Cart

The App:

In March 2017, LIKEtoKNOW.it. released its own app. The app lets audiences shop content from anywhere on your phone. It is doing this through one simple act: taking a screenshot. To use the new app all you have to do is take a screenshot of a photo you want to shop. After taking the screenshot, the app sends you a push notification, matching the image with influencer photos in its database. Shortly after, you can open the app and shop the content featured in the photo. Co-founder and president of rewardStyle, Amber Venz Box explains, “Liking’ has become transactional, but taking a screenshot is the most personal form of curation and it is the strongest indicate of purchase intent.”

If you, like myself, are an avid online shopper you won’t regret downloading the app. Take yourself from a screenshot to shopping cart with a simple download.

Screenshot to Shopping Cart

Influencer Marketing For Business

A rapidly growing area of business is influencer marketing. Influencer marketing happens when brands form partnerships with people. People who have strong social media followings are best fit. These partnerships are used to promote the brands products or services.

With the rise of social media, everyday people have been given a chance to promote their hobbies and passions. Sometimes, they are able to turn their hobbies and passions into business opportunities. Brand partnerships are a viable opportunity to turn their social media accounts into shopper marketing platforms.

Who Does This Benefit?

This is beneficial for both brands and individuals. Brands are able to tap into the network of their chosen influencer. Influencers create and maintain their networks. This is much easier than trying to build an audience from the bottom up. Additionally, the influencer benefits from the partnership. The influencer is given great visibility as they are seen by the brands existing customer base too.

When brands partner with influencers who work within the same space they operate, influencer marketing is most successful. For this rea

Influencer Marketing For Business. SheSpeaks Logo.

son, it is crucial that partnerships be well thought-out. Going through an influencer marketing agency is one way to ensure partnerships coexist intentionally.

For example, an automotive brand will be best matched with an influencer who is a car enthusiast and has prior knowledge in that space. This way, the audiences of the brand and the influencer are likely to overlap. With that, audience members find interest in the product or service the brand offers. Additionally, the brands audience is more likely to trust what the influencer has to say.

Overall, influencer marketing is most successful when brands choose influencers who are able to authentically represent their message. Authenticity creates trust and is able to bridge the audiences of both the brand and the influencer in an effort to successfully promote each.

As of this week, steps are being taken to make sure there is no more fake news from Google and Facebook. These online giants took action to implement policies to put an end to the spread of fake news on their sites. Last year’s presidential brought fake news into the spotlight. Many voters fell victim to false information found on Google or their own Facebook news feed. By using third-party fact checkers, Google and Facebook look to put the truth out to the public. Continue reading →

Facebook’s new Messenger feature, M, uses artificial intelligence (AI) to make suggestions from reading words and phrases in your messages. Facebook announced on April 6, 2017 that they will expand, so M can anticipate your next move. Fear not. This feature will eliminate steps in your responses. It’s like it can read your mind.
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Did a news story about President Obama banning the Pledge of Allegiance ever pop up on your Facebook news feed? Or, how about one where a woman defecated on her boss’s desk after winning the lottery? As you may have guessed, both of these stories are very, very fake. Fake news stories on social media has recently become a large problem, especially for Facebook users.

Two out of three US adults say that fake news causes them confusion. Most fake news is shared on social media. Considering two out of three US Americans get their news from social media, this is a concerning issue.

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Improving your health may be simpler than you think. In fact, you can use your mobile device as a tool to make small changes that have a big impact on your wellbeing. A few ways to use your phone on your journey to improved health are: downloadable apps, accessories, alerts and podcasts.  Continue reading →

Have you ever found yourself trying to remember a million different passwords? If you have, then it is time to get the password manager app, LastPass. Let’s face it, we all have a million different passwords for everything from our bank accounts to email accounts and everything in between. The interface of the password manager app is very simple and easy. You simply download it from the app store, enter your email address and create a master password. That’s it! You’re done! Continue reading →

Twitter Update Gives Users More Room for 140 Character Limit

Twitter permits users to share their thoughts within a 140 character limit, but new a Twitter update gives users more room for their words in their 140 character tweets. Twitter announced that @usernames written in a tweet will no longer count towards the 140 character limit.

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Launched through an app, the Facebook story feature contains new camera features that give users the ability to story. The Facebook story feature, released this week, also includes other Snapchat-like elements. Continue reading →

The emergence of e-commerce and online shopping in 1995 revolutionized the retail market. Today, we are beginning to see another major shift in shopping culture with retail companies launching mobile apps. These apps completely eliminate the need to shop in person, a feat that e-commerce couldn’t accomplish. The shortcomings that came along with online shopping have maintained the demand for retail stores. So although shopping online is convenient and widespread, it also adds an additional hassle of having to return items that don’t fit. This need to try on items is what has prevented the elimination of retail stores altogether. But, retail stores may no longer be needed to fill a void in the e-commerce model as mobile apps work to overcome the shortcomings. It is my prediction that mobile apps will completely turn the retail market on its head.  Continue reading →