I have had a very positive experience at SMU. Ever since middle school, I knew I wanted to come to SMU. When I found out I was accepted, I was thrilled and couldn’t wait to begin my college career. It seems like just yesterday when I was standing outside my house and opening my acceptance letter to Southern Methodist University.
Author Archives: Caroline Monteleone
Public Relations in the Arts
Last week, I went to the Dallas Art Fair and it came to my attention, who does the Public Relations for the arts? Is there a sector of Public Relations that covers the arts market? I have always had a fond interest for art.
Social Media Jobs?
People have a hard time believing that people can get hired for a social media job. In fact, even I have had a hard time grasping the idea that is real and it is demanding. In theory it just sounds like it would just be all fun and no real work, but in reality this is not the case.
Staying Loyal to Brand Values
Something important I have come across this week is the importance of staying loyal brand values of a company. As our class is beginning to work on creating an ad campaign for Hotels.com, staying loyal to Hotels.com values is something we must keep in mind.
Fresh Doughnuts?
Does Wal-Mart truly have fresh doughnuts? Recently, Wal-Mart has been busted for labeling their doughnuts “fresher” than they truly are. One customer bought a dozen of doughnuts and noticed three expirations stickers were stacked on top of one another.
Bahamas Trip
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I went on a Bahamas trip over Spring Break with five of my good friends. We stayed at a quaint little place called Lyford Cay and we had our own little cottage on the beach. Continue reading
Blogging on the Rise?
Blogging is the perfect vehicle for companies to express themselves. It allows thoughts and creativity to be shared with the general public.
Online Dating: A New Business?
Online dating has widely become a new subject matter of business and social media. Individuals are picking up on the new online dating trend and creating apps with similar business plans and goals to companies such as Match.com.
Could the Burger King Hacking Be a Good Thing?
On Monday morning, an unknown source hacked into the Burger King twitter account and changed all the branding to McDonald’s and released inappropriate tweets, that barely made any sense. The tweets began early Monday morning and lasted a few hours before the account was shut down. Managing a brand account is extremely difficult and Burger King reacted quickly to the incident. Burger King released this statement to the media:
“We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings. We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.”
McDonald’s released a tweet to the public, as well, because it also reflected poorly on them. McDonald’s tweeted:
“We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”
It is interesting to see companies get sabotaged over social media because it is something so new to our generation. What makes it scary is that it goes viral in just seconds to over millions of people who are your loyal customers following you. While this wasn’t the greatest thing to happen, it actually could have an upside. Burger King saw an increase of more than 30,000 followers as well as several media mentions. Individuals quickly heard about the hacked tweets and wanted to see and know what was being said. I mean, who doesn’t love the Whopper?
Companies should take this opportunity and learn from it, especially since Jeep was hacked as well. In order to avoid future hackings companies should change their passwords regularly and always always always have a procedure in place to stop an attack in its tracks!
The Beyoncé Social Media Bowl
One of my dreams this year was for the Saints to go to the Super Bowl, but unfortunately that did not happen. Another dream I have always had was to see Beyoncé perform. I have always had a big love for Beyoncé. I love her and her music. Seeing her dance and sing like she can was amazing to watch. If I could be Beyoncé, I would! Like me, many other people LOVE Beyoncé as it was made very clear from all the traffic on Facebook, Twitter, and Instagram. Beyoncé stole the show!
Businesses, Social Media, and Valentine’s Day
As we all know, the most lovey-dovey holiday is right around the corner, VALENTINE’S DAY!!! Without a doubt we are going to see Valentine’s Day messages and photos pop up all over our social media, especially since social media is one of the main ways people express emotions today. Just like everyone else doing it, businesses should take this opportunity to build a positive brand image and increase its brand loyalty with its customers in a non-promotional way by sending out and posting Valentine’s Day messages on all social media platforms. Customers will view this as a way the company is saying we love our customers and customers will be more likely to “Like” the image and share it with others.
The Magic of Social Media: Staying Connected With Where You Stay
Hotels use a variety of social media tools to stay fully connected with their customers. For hotels to maximize their business, it is crucial to build and create lasting relationships with their customers. The social media world has opened up many doors to have constant communication and to bring them closer to customers.
Specifically looking at the hotel industry, the need to differentiate yourself using social media tools has never been greater. Each hotel must find what makes them special and unique and work off that angle to keep returning customers and seek new potential customers. It is important to note that cross posting can often be frowned upon in the social media world and each platform is used for different things. Continue reading