Here I bring you Oscar Social Media 101: It comes as no surprise that such a big night in Hollywood generates amazing content. Taking into account the biggest nominees and talent, I’ve constructed a 101 guide: Who to Follow on social media during the 2017 Oscars. Continue reading →

Everyone knows that LinkedIn is the Facebook of the professional world. If you have, had, or are currently looking for a job, chances are you also have (or should have) a LinkedIn profile. Created in 2002, LinkedIn is the go-to social media site to forge connections in the business world. It lets users promote themselves as well as search for other professionals online. With 467 million users, however, there are some tips that everyone can (and should) follow for creating a successful LinkedIn profile.

Continue reading →

As Snapchat has continued to develop as an application so have the uses for it. Now, it is being used to help market businesses and companies in many different ways. Not only is Snapchat widely used, it helps businesses engage with followers and increase brand visibility. Here are four effective ways businesses can use Snapchat as a marketing tool.

One of the best ways to do this is by offering discounts and coupons to followers. Since Snapchats only last 24 hours this makes discounts very exclusive. Businesses can do this by making Snapchat stories that include promo codes. Ultimately, this will (most likely) increase customers and followers on Snapchat because who doesn’t love a great deal.

Another way to effectively use Snapchat as a marketing tool is to have giveaways. This is helpful because it allows businesses to directly connect and interact with its followers on Snapchat. Giveaways provide people with a reason to keep following their favorite companies on Snapchat and it helps engage audiences. Continue reading →

Award shows and social media engagement have not always gone together. But today as Twitter’s reactions to these classic award shows have become just as entertaining as the show itself, the public, pop culture icons, and companies are tuning in more. It’s currently award show season and tonight’s Academy Awards are the peak of Hollywood glitz and glamour. However, there is now far more to the show than just what is broadcasted on TV. Social media is as big of a star during award season as George Clooney and Brad Pitt are. Continue reading →

About Spectacles

After an extremely successful launch in November, Snapchat has taken the approach to making their branded Spectacles more readily available. The ordinary looking glasses have the capacity to record 10 to 30 seconds of video at a time, capturing one’s personal view,

Initially, the company took a slow approach, introducing the new technology through scattered vending machines. At first, individuals waited hours to get this coveted accessories and according to CNN resellers listed the glasses for more than $900 on eBay.

Continue reading →

In a recent interview Bill Gates discussed the concept  of a robot tax and why this might become necessary for our government’s future.

Automation, robotics and technological advancements are exciting, but Bill Gates points out an important caveat. The billionaire Microsoft founder lays out how implementing a robot tax could play a pivotal roll in automation’s impact on our country’s future. Continue reading →

As advertisers and celebrities have flooded social media, users have lost an important connection online: their family and friends. Keeping up with people users actually know on social media has withered away as users turn to following bigger than life stars and economic powerhouses with prominent brands. Celebrities and company’s strategic advertisements peak more interests now than your cousin’s wedding pictures or high school teacher’s family reunion.  Continue reading →

Update Creates Broader “Trending Topics” Section

Facebook released multiple updates for their “Trending Topics” section, which will help the site prevent fake news stories.  The site’s “Trending Topics” section is a quick way for users to see current headlines in a timely manner.  The section has been under fire in the last year for trending fake news, as well as trending topics based on political bias. Continue reading →

Plenty of businesses successfully utilize social media platforms such as Twitter, Instagram and Facebook but for some reason there aren’t many using Pinterest for business. Maybe businesses avoid Pinterest due to the stigma that only crafty women who love DIY use it or the idea that Pinterest is not an effective marketing tool. Regardless of the reason, businesses are losing access to customers and potential sales. Not only is it important for businesses to be on Pinterest in the first place, but also it is important that they use the platform effectively. Continue reading →

It’s been less than a week since Snap, the parent company of popular application Snapchat, finally filed for an IPO, and the hype is undeniable. As investors scramble to decide whether or not the company is worth its reported $25 billion valuation, Snap’s IPO filing has confirmed rumors that Instagram’s “Stories” feature is giving the app a run for its money. Continue reading →

Twitter has become an important component of business today. Retailers, small business owners and corporations should all be utilizing Twitter to connect with their publics. However, simply having a Twitter account is not enough. The account must be both active and interactive.

To maintain an active Twitter account, businesses need to be posting their own content a few times a day. This may be information about new products, promotions or other announcements. The type of content specifically will vary based on business size and type. Mom-and-pop shops may post about employees’ birthdays, while mega-corporations may announce a merger or acquisition. Content should be original and meaningful, consumers will not follow a business account that is simply spewing off nonsense to fill the void.

Beyond keeping an active Twitter account is maintaining an interactive Twitter account. Consumers today want to interact with brands instantaneously. Interactions for businesses may come in the form of re-tweets, mentions or replies to tweets directed towards the business account. Responding to consumers when they reach out to a company helps the consumer to feel heard and gains trust. Trust is vital in maintaining strong relationships between a brand and its publics.

Hashtags on Twitter are a great way for businesses to be both active and interactive as well. Within their own content, brands may create new hashtags unique to their products or services. With repetition, these hashtags can grow to be recognizable slogans or associations. When interacting with other companies and audiences, business Twitter accounts can reuse already trending hashtags or jump in on a conversation already happening within the Twitter-sphere.

As consumers increasingly seek to humanize businesses, social media – especially Twitter – have become a platform brands can maximize to engage their audience and build rapport.

92% of businesses check potential employees’ social media pages when making hiring decisions. This includes sites like Facebook, Snapchat, Instagram, and even Pinterest. In fact, most hiring managers check candidates’ social media accounts regardless of whether or not it’s required. In today’s world, with so many personal details available online, it’s increasingly important to craft an appropriate and professional image. Continue reading →