We have all seen movies like Dear John and The Titanic. What’s the main difference between those movies and reality? The couples talk face-to-face and get to know each other in a personal way. Online dating has completely transformed the dating world. Rather than going out and being social, we can meet a significant other through a simple application.

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Have you ever scrolled through Instagram and wondered how the beautiful, posh people in your newsfeed got to be so famous? Turns out, there’s a lot more to being a social media icon than having a winning smile and being savvy with an iPhone.

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The new Facebook update infuriates users worldwide due to the new, dramatically enlarged font when one posts a status shorter than 35 characters long.

The most recent Facebook update infuriates users worldwide due to the new, unwanted font used when one posts a status that is shorter than 35 characters. This new font gives users unnecessary stress and anxiety. The usual size is 12-point font, but with the new update it is now 24-point font. It is not only extremely large and bold, but many find it to be random and overbearing.

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Whether it is Instagram, Snapchat, Twitter or any blog site, the election is very present. Although it is good for us to stay informed, is there a point to where it is too much? Depending on the sites and pages, it is easy to tell what side the publisher is on.

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Instagram is quickly becoming the dominating social channel to many online users. First they gave Snapchat a run for their money with stories. Now, Pinterest needs to watch its back. Instagram just introduced Instagram shopping tags. Continue reading →

How the emphasis on partner finding apps has transformed the dating culture.

Bumble is a revolutionary new dating app that has shifted online dating. The app differentiates itself from apps like Tinder by making women initiate first contact with their potential suitor. This angle creates a feeling of safety in the consumer. Continue reading →

Now more than ever, the Internet’s safety has been called into question. There have been major reports on severe Internet hackings. Examples of such newsworthy hackings include presidential nominee, Hillary Clinton’s personal emails, and Wiki Leaks. However, the list continues on. Target’s electronic security system was hacked not too long ago leaving millions of consumers scared and confused.

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Twitter plans to eliminate trolls in the future update in hopes to improve its safety policy, product, and enforcement strategy. 

In hopes to prevent cultural problems that arise on social media, Twitter plans to eliminate trolls in the next update. According to Wikipedia, a Twitter troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community. This is done with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion. Engadget  reported that Twitter’s new, future strategy gives people “more control over their Twitter experience” ” and offers the “most important safety features” to users.

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A few weeks ago, Pinterest announced their newest feature to help businesses operate the Pinterest landscape. Pin Collective connects brands to a hand-picked selection of Pinterest experts. This feature is designed to give brands a direct link to content creators that have proven themselves as accomplished content developers in this platform.

Image from business.pinterest.com

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Social media influencers have become a new version of marketing. Influencers have turned what once was a hobby into a multi-billion dollar industry. Brands are paying social media influencers millions to persuade their followers to buy their products.

Retailers are funneling their products through everyday men and women who have built up a following for themselves online. Brands see social media influencers as relatable messengers for their products. Brands choose the influencer they believe to be the best to promote their products to a certain audience. They choose the influencer based of the demographic of their followers. These brands pay the influencers in fees in free products to have sponsored posts promoting their products.

Captiv8, a social media analytics firm, estimates that brans are spending a collective $255 million on sponsored posts on Instagram each month. 65 percent of brands participate in this type of marketing.

Ad Week reported that 92 percent of consumers trust recommendations from others over brand content. What makes this type of marketing so successful is it’s authenticity. Followers trust the social media influencer’s opinion on products. What is still unknown is whether this marketing can hold on to this sheen of authenticity. Followers don’t want their feed to be crowded with sponsored posts.

Social media influencers also have to be careful to not dilute their own brand with sponsored posts. Many influencers gained their following because they didn’t come off as corporate. By having too many sponsored posts, influencers will push away their followers and promoting the product may have the opposite effect.

It takes consumers seconds to research a product on sites such a Twitter and Facebook. This is why social media influencers have become so important. The influencers get out a good authentic word about the products. Social media influencers have become a main form of marketing in today’s society.

First it was stories, mental health, and now… shopping?

Instagram is adding features’ which is separating them from other social media platforms. The social media platform is now adding shopping tags to boost product discovery. Continue reading →

No matter where you stand in the current presidential election, social media has undoubtedly altered the 2016 political climate. Whether it’s Facebook live streaming the debates, or Twitter channeling the relentless presidential banter, social media has become a fully integrated part of the voting process this election season.

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Young people are not just into food; they are fanatic about it. What used to be known as mealtime, has now become an art form. Millennials obsess over food, making sure even a photo of their breakfast has the perfect lighting . With over 80 millennials in America, roughly half call themselves “foodies,” proving that this is not just a fad, but a lifestyle.

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Social Media outlets are the perfect platforms to shop and get ideas for the Holiday Season.

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Twitter gained a lot of media attention lately with talk of selling the company. However, all recent attempts have flopped. You may find the recent Twitter buyout flops as peculiar. After all, everyone uses Twitter. Shouldn’t the well-known microblogging social media company find it easy to make a deal? Forbes contributor, Peter Cohen, identified in a recent article some of the main reasons for these flops. Not just losing money and experiencing a slow-down in subscribers, Twitter fights the prevailing perception that they harbor a toxic environment. This “toxic brand” label contributes to its apparent inability to entice a large buyout.

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If you think that everything you see on Instagram is unbiased, you’re wrong. Social Media Influencers are subliminally telling you what to you want to buy. And, they’re making a generous living doing it.  Continue reading →