Wanting to engage your brand with 9/11 and its anniversary is tough, but can be done smartly. People find it insensitive when brands try to use such days of remembrance as attempts to capitalize and bombard the public with product placement.
Facebook Inc. is in efforts to incorporate Twitter’s infamous hashtag symbol, a move that would establish Facebook as the paramount social platform. While Twitter successfully rivals Facebook in the social-media atmosphere, it is still a fraction of the size of Facebook Inc. and needs to maintain proprietoriship over all its trademarks the best it can. Continue reading
As technology advances, political campaigns are finding more sophisticated ways of directly targeting voters. Campaigns constantly use television spots to appeal to voters, but now they are transitioning to online video ads. However, the big question is how campaigns are able to only play ads for voters that are likely to vote for them. Continue reading
Participatory budgeting is an amazing program that provides opportunities for regular citizens to be involved in the allocation of local city funds. However, you have probably never heard of this program, even if you live in a city that currently participates! If cities and the actual organization take advantage of social media to get out the word, participatory budgeting may grow rapidly over the next few years. Continue reading
It’s that time of year where football fans sit around their televisions waiting for the Superbowl to start. However, not everyone who watches the Superbowl are fans of football; they’re waiting for the commercials that will play during the game.
In past years the Super Bowl has become the mecca for companies to advertise their products. Whatever the cost of an advertisement was, companies are willing to pay. For Super Bowl XLVII companies are paying roughly $4 million dollars for 30 seconds of airtime. Because of high costs, some companies are utilizing social media in addition to their on-air commercial time to gain more impressions.