Search Tools To Monitor Brands And Much More

Search Tools to Monitor Brands

Three Search Tools To Increase Efficiency

Communications professionals use search tools beyond Google, Bing and Yahoo to:

  • monitor brands owned by employers or competitors or
  • produce results for academic research or
  • perform marketing research for upcoming product lines

These free search tools are commodities for digital life: Netvibes, Wolfram Alpha and DEVONagent Lite.

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Keep Your Internet Usage Private and Better Secure Yourself

According to Intel, every minute 639,800 gigabytes of information are transmitted around the net. Unfortunately, in that same minute, twenty people find themselves victims of identity theft. Many more find themselves victims of less nefarious actions such as data mining. Data mining occurs when your Internet behavior is tracked, profiled and then stored. This information is often then sold to advertisers and/or government agencies. This means that every click, website visit, purchase etc. does not go unnoticed. In order to keep your information private and provide yourself with a better sense of security here are some top tips to keep your Internet usage private:

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iOS 7: The Unexpected Rollercoaster?

Apple’s newest software update for iPhones and iPads, iOS 7, is all the rage so far. It’s proven contagious, as 35% of Apple’s user updated from iOS6 within 24 hours of its introduction. Its sleek design and new look is visually appealing, but unique complaints have been rolling in – is the new operating system making people sick? Continue reading

TheFind: Holiday Shopping Savior

thefindIt’s almost that time of year again – yes, it’s holiday season – and that means time to start thinking about gift-giving. The never-ending lists of friends and family to buy presents for are piling up, and you have no time to shop for any of them. It may be holiday shopping season, but don’t panic just yet… TheFind is here to help with a personalized online shopping search engine.

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“You’re so money and you don’t even know it!” -Branding yourself (online)

In the article “How to develop a personal brand and use social networking,” Pam Gaulin clearly defines the modern-day calling card: branding yourself via social media.

Call it modesty, or simply, uncertainty– but creating a brand for yourself can be off-putting. “When it’s time to promote ourselves, we may feel a little shy. Any woman who wants to advance in her job, change careers, or find a job, or is a crafter, writer, baker, or an artisan with products to sell should develop a personal brand.”

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Snapchat Stories: It’s About Time

Snapchat has made its first move into the realm of social media after introducing “Snapchat Stories” on their blog Thursday. Stories will allow users to add multiple snaps from the past 24 hours together into “My Story,” which can then be shared with friends as a narrative of what they have done or seen that day. The new component adds dimension to the app known for sending pictures to friends for 10 seconds or less before disappearing.

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iOS 7 iphone Prank convinces owners it’s waterproof

“Update to iOS 7 and become waterproof” claims the ad (see picture below) explaining that “In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry.”

Screen shot 2013-10-04 at 3.09.56 PM

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Join the Conversation

Television: the broadcasting of a still or moving image via radiowaves to receivers that project a view of the image on a picture tube (Dictionary). Although the television still does the same job, the process of watching has tremendously changed in recent years. Did you really watch the finale of Breaking Bad if you didn’t make the Facebook status, “All bad things must come to an end”, were you one of the millions to tweet about Miley Cyrus’ VMA twerking performance? In the digital world it is not about watching, it is about telling.

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Instagram Introduces Ads

Instagram

US Instagram users will soon be seeing new changes on their Instagram feeds. Facebook owned Instagram is letting users know that it will slowly start inserting video and photo advertisements into the application over the next few months to avoid potential criticism from more than 150 million current Instagram users. Continue reading

Playing in Small Screens Near You: Skeumorph and The Parallax Effect

screenshot of iphone5 with iOS6

iOS6 nostalgic skeumorphism

screenshot of iphone5 with iOS7

iOS7 flatter than Texas

Owners of iPhone and iPad have been chatty in Apple-themed forums since iOS7 dropped. A source of complains about motion sickness, nausea, vertigo seemingly caused by the new parallax and zoom features in iOS7.

This week motion on-screen takes center stage. Let the carnival begin. Continue reading

Doing Good through Social Media

Fortunately there is plenty of competition for good causes online. The start of the Niche Network Series covers the basic benefits of three social media networks for do-gooders: Wiser.org, Care2 and Avaaz.org

Niche Social Networks to Do Good

Learn Three Sources To Channel Goodness Today. Read This Blog.

 

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Social behavior predictions for latest gadgets and gizmos

Signs of the digital divide are bound to continue showing in patterns of digital consumption. Here are three of many ways in which consumers choices will show the social split among “haves and have nots” for the rest of the year: iPhone 5s or 5c, Google Wallet and the Samsung Galaxy Gear.

Wealth and Technology Consumption

You mean you don’t have the i-toothpick yet?

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Apple? Windows? No time to rest on your digital laurels, the world operates in more than one way.

It is time to start thinking about a world of proprietary software and niche operative systems …desktop, mobile and otherwise. Shake out your digital comfort zone beyond internships or industries.

Read if:

  • your entire computing know-how or will-to-learn is limited to Apple, Windows or Linux, or
  • you have never heard of Ubuntu and you are  about to graduate or change jobs
Four tablets with different operative systems

Image of main mobile Operative Systems in the world owned by Apple, Microsoft, Blackberry and Google

The New TV Model as an Opportunity for Media Professionals

The big change that traditional television and cable are experimenting equals opportunity for you.

Netflix’s 14 Emmy nominations, and NBC.com with 3 for original programming (separate from NBC network) –how these among other cultural changes affect you as a young professional involved in media, marketing, technology, law, etc.

Netflix, Hulu, Amazon

IPTV Internet Protocol Television applications