Just when I thought time could not pass any faster, this semester happened. Junior year has come and gone in a flash and a blur, and I am still trying to figure out where the time went. With ease, this has been the fastest year yet. Continue reading
Author Archives: Rachel Guerra
Social Media as a Marketing Tool
As social media becomes more popular and prominent in our world each day, advertisers are taking great advantage of the opportunity. Whether through hashtags or celebrity endorsements, advertising strategies are beginning to revolve around these networking cites, and seem to be working. Continue reading
Mark Cuban Introduces Cyber Dust; Snapchat and Texting Combined
Cyber Dust is Mark Cuban’s new application that combines Snapchat and Texting, allowing users to send either text or pictures and self-destructing them in 30 seconds. 
Track Your Fitness with Fitbit
For any of you fitness fanatics, you no longer need to keep a diary to manually log your daily routine. Tracking your fitness with Fitbit has revolutionized and made it much easier to keep tabs on your daily activity, given that you do not even have to think about it anymore. 
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New App Yik Yak Combines Facebook and Twitter
The new app Yik Yak has now made it possible to post anonymous messages onto a feed that is publicly available to all users within a specific radius. Though the app is considered social media, it definitely does not serve the same purpose as say Facebook or Twitter, but it does share some similar elements. Continue reading
Where is Flight 370? The Mystery Continues
The question still stands; Where is Flight 370? Social Media has taken over the broadcast and search for the flight that seems to have vanished into thin air. Twitter and Facebook have taken the lead on presenting updates on the story, and yet over a week later the disappearance is still a mystery.
Read 500 words per minute with Spritz
As college students, our teachers are constantly pushing us to stay on track with the readings from our textbooks, and time after time we end up attempting to cram the 100 page readings in the night before our midterm. Whether you are a procrastinator or one of the few that do keep up, there is a new app that is revolutionizing the reading process. Software developer “Spritz” not only might make us want to read to try out the new software, but help us remember the content that we are reading. Continue reading
Is Shopping Online the Safest Way?
Sitting in class each day, I easily see over twenty people, mostly girls, scrolling through different online shopping websites. I always wonder if they are actually buying things, or just browsing to pass the time. This unremitting search seems to have become an addiction, and whether people are buying items or not, this habit serves as a major advertising mechanism, as well as a means for companies to compile information about these personal shopping habits for later use.
Candy Crush Worth $500 Million
Smartphones are ubiquitous. Everywhere we go, people are looking at their cell phones texting, surfing the web, playing an app, or just carrying it in their hand to avoid the feeling of separation anxiety. Due to this obsession with our handhelds, more and more applications are introduced each year, and becoming so popular that they can join the New York Stock Exchange for hundreds of millions of dollars. One app, to be specific, that might be striking a $500 million deal is Candy Crush. Continue reading
Social Media: Harmful or Harmless?
Most students these days believe that social media is harmless, but in reality, social media does more harm then good. When a student posts pictures or status on their Facebook or Twitter, they only think that their friends can view it. However, once they are uploaded they are available to the public. Also, the delete button gives them a sense of security, but anything that is uploaded on the internet can be traced even if it is deleted.
Bringing Photos Back into Frames
In the past few years, with the development of Facebook, Instagram, Tumbler, and all the other digital photo sharing applications, printing out hard copy photographs has become less and less popular. Whether it is the inconvenience, since most of our pictures are taken from our phones these days, the cost, or just pure laziness, it is unfortunate that our photos are all stuck on a computer screen and the walls of our homes are standing bare. Continue reading
Technology, to Iphones, to Tinder
Fifty years ago, if you told someone about the iPhone they might actually be able to fathom the concept of a portable device in which one can communicate with loved ones, friends and colleagues. As mind blowing and as such an accomplishment as apple achieved when they created the iPhone, it cannot even touch the social impact that technology has created through social media. In this instance, I would like to speak about the smartphone app called Tinder.