In today’s world, digit
al marketing is an absolute must. Luckily for all digital and social media platforms, this is no big secret to brands. Unfortunately for brands, finding a way to stand out in the digital and social sphere is hard. No matter the size of the company, whether you’re Nike or a Dallas local doughnut shop, these online media platforms have paved the way for affordable marketing. It has become so easy to reach more people than ever. Specifically, millennials.
Category Archives: SocialMedia
Instagram for hunger
It is no secret there is probably a decent amount of #foodporn on your Instagram feed. We are all guilty of snapping a pic of our avocado toast before we dig in. However, this fall, you can Instagram for hunger. Or actually, de-Instagram. Continue reading
SNAP INC.: Spectacles and More
The Photo Sharing Brand Explores Uncharted Territory
It is no secret that Snapchat is a leading pioneer in driving social media innovation. Snapchat was the first social media platform to brand themselves on the concept of sending picture and video content for a set amount of time.
Why Hashtags are Important in Your Social Media Posts
Everyone has seen the prevalence of hashtags on social media these days. Every post across Twitter, Instagram and other platforms seems to employ this device. You may have wondered why hashtags are important and what value they add. Continue reading
Facebook at Work to Launch October 10
Depending on your workplace, being on Facebook at work is generally
frowned upon, but Facebook is advocating the use of social media in the workplace with the new app, Facebook at Work. The app will launch October 10. Continue reading
The War Against Snapchat Continues with Facebook’s “Messenger Day”
Facebook’s testing out a new feature in Poland called “Messenger Day” that’s almost identical to Snapchat’s Stories.
Learn What Truly Drives Engagement on Social Media
Likes Have Become a Thing of the Past: How to Measure True Digital Engagement
Today, social media is filled with advertisers and brands promoting their content. Each platform has its own way of pushing out a message, photo or video to its target audience. This makes it easier for brands to reach a specific demographic, hoping to earn high engagement on social media from their followers.
How to Make Your Brand Successful on Instagram
Instagram is a social media powerhouse that has become one of the most used platforms around the world. It is a mobile photo-sharing network that is entertaining, engaging and manageable to users. 
It is no surprise that Instagram has over 500 million active users, and continues to impress the world with its astounding growth. Companies are facing the ultimate digital challenge due to the high demand in social media networking. Most, if not all companies I talk to are all facing the same issue: How to “beef” up, or “start” their Instagram presence.
Business Instagrams
Business Instagrams
Thinking about starting a company? Head on over to Instagram and create a company profile. This is the easiest way to get a business or company out there. Everyone these days is coming up with amazing ideas that turn into real life companies and business. Continue reading
How to Protect Social Media Accounts from Fraud
It has come to the attention of the online paying service called Paypal that individuals have created a fake Paypal Support page on Twitter. How can we protect social media accounts from fraud?
This past summer, it has come to Paypal’s attention that individuals created a fake Paypal Support page on Twitter, and that they have been using it to their advantage. According to CSO, these individuals monitor the real Paypal Support page to the see remarks and commentary from Paypal’s customers. They then respond to these questions and reviews by directing Paypal users to the fake site where they are able to receive personal and account information. This fake Paypal account is extremely unacceptable, and it is crucial that we find a way to protect social media accounts from fraud.
So what are Twitter Moments?
Twitter is stepping up their game. Today they introduced a new feature for all users: Twitter Moments. Twitter calls Moments “The Best of Twitter in an Instant.”
You can check out Twitter’s very own moment here that explains the new tool. Essentially Moments allow users to curate their own collection to showcase a “moment” in time. This collection can include tweets, GIFs, Vines, images, and videos.
Spectacles by Snapchat, Take That Instagram
Yes. The rumors are true. According to Evan Spiegel, Snapchat’s beloved CEO, Snap
chat has revealed its Snap Spectacles. The spectacles will be released in the fall of 2016 in three blooming colors: black, teal or coral. These snazzy new sunglasses aren’t just cool because of their futuristic design. Oh no. These spectacles take videotaping to a whole new level. Continue reading
Tips for Responding to Comments on Your Social Media
It’s essential to always uphold a positive brand image. But how do 
you do that when responding to comments on your social media profiles? Here are several useful tips on how to monitor your social media comments from a business perspective.
Obtaining the Unattainable Selfie
If you haven’t been living under a rock, you know what a selfie is and exactly what lighting you need to take your best one. But what you might not know is that those famous Instagram models use more than just good lighting when obtaining the unattainable selfie. Continue reading
Why You Should Limit Your Time on Social Media
New studies suggest that the overuse of social media may be contributing to psychological problems among millennials.
See-now Buy-now
Over the past few weeks, brands have been experimenting with the see-now buy-now strategy. For fashion shows in both New York and London, some designers have had their featured clothes ready to purchase immediately after the show. This allows designers to translate the excitement brought on by their shows in to sales. Continue reading
Waze: The Digital Commuter
Maps is no longer cutting it. Welcome to the new age of avoiding traffic: the digital commuter.
Continue reading
Big News From Snapchat, well Snap Inc.
Snapchat changed their company’s name to Snap Inc. yesterday. Bobby Murphy and Evan Spiegel, created Snapchat 5 years ago and says the new name encapsulates their newest expansion efforts.
YouTube Heroes: YouTube Defeats Cyberbullying
This past week, YouTube defeats cyberbullying- YouTube launched YouTube Heroes, a new program that rewards people for reporting bad comments, writing accurate subtitles and answering forum questions to help improve the site.
YouTube defeats cyberbullying this past week by launching a new plan called YouTube Heroes. The goal of this plan is to receive more reports about bad comments by getting the community involved. YouTube employees are still the ones who will literally remove the bad comments and approve good subtitles on the website. However, this plan will hopefully motivate the community to report bad comments more often, which will help the actual moderation team get to these comments faster.
Should Twitter Accept a Buyout from Google or Salesforce?
Should Twitter accept a buyout? News outlets speculated that Twitter will soon receive bids for a buyout from Google and Salesforce following recent slow growth users and sales. After news got out about a possible sale, stock climbed 22 percent. Continue reading