Influencers have a lot of credibility and trust with their followers. How do bloggers use social media to their advantage?

Most of us have that favorite blogger or stylist we follower on social media. Every day they post about a new product or gadget, making us want it too. Even though we may not realize it, this acts as a form of subliminal messaging. When we see someone we trust with a brand, we begin to trust the brand ourselves.

Influencers have a lot of “influence” on their followers, hence the name. Bloggers use social media to push out new trends  and are most likely, paid by the particular brand or company to do so. Of course, when we see a post or photo on social media, we often forget this small, but major detail. Continue reading →

Read that title again. Okay, maybe one more time.

I know what you’re thinking… did I really just read that my GRANDPARENTS should be on social media? I bet you’re thinking there is no way they can see your college party pictures that you were once tagged in. There is NO WAY you can risk the embarrassment of your grandmother commenting on every single picture, asking who that boy or girl is, and IF you are bringing them home for Christmas. Or, better yet, commenting on how cute your cheeks look in the photo you uploaded.

OKAY… I get it. I understand the worries. But try and hear me out.

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Over the course of the past ten years, the life of paper books has been dwindling. Will future books be converted only digital channels or will the paper life of books come back? Thanks to, iPads, nooks, kindles and eBooks, the future of books looks grim. Why go and buy a book when you can instantly download it on a device? Continue reading →

The instagram popular page has changed over the past couple of years. It used to be posts from the people that someone follows. Now it gives video and picture suggestions based on the people that someone follows as well as the common topics an individual regularly searches on instagram. The focus of the instagram popular page has turned its focus from the followers to the individual user. Continue reading →

The social media needs of the modern communicator can be explained through Abraham Maslow’s well-known “hierarchy of needs” theory. The theory presumes that each individual has certain needs and desires that must be met in order for the next level of needs to be recognized and sought after. Similarly, people have needs and desires associated with their social media activities. Followed is a breakdown explaining how each tier of Maslow’s hierarchy of needs relates to your social media needs.

Maslow’s hierarchy of needs pyramid – SimplyPsychology.org

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Snapchat is making its way into the ad-targeting world. The Snapchat ad targeting options will allow companies to use user’s emails and other data sources. The ad options challenge snapchat’s anti-creepy advertising stance. The company is introducing three new ad-targeting options.
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Living in a world where social media is so prevalent, it’s hard to believe there was once a time when social media was viewed as a “fad”. Social media’s impact on the business world is remarkable. There are currently 1.96 billion social media users in the world. That number is expected to increase to 2.5 billion in 2018. It’s becoming impossible for business and social media to not mix. Businesses are starting to realize social media’s impact and how to use it to their benefit. Jump on board the social media bandwagon by creating a social media strategy for your business. Continue reading →