Pinterest is a Great Social Media Tool, and Here’s Why

Businesses often overlook Pinterest as a useful social media tool for assisting in communication and day-to-day life. It’s more than just a website for wasting time when you’re bored or DIY projects that involve mason jars and sparkles. Yes, many women use Pinterest for arts, crafts and housewarming projects, but it is also a useful place for inspiration, motivation and online communication. Pinterest is a great social media tool, and here’s why: Continue reading

Lynda.com makes digital learning easier.

It’s becoming more and more difficult to be digitally incompetent, now that lynda.com is around. Lynda.com is a subscription-based online portal that gives users access to all kinds of tutorials on a multitude of topics. Videos range from introductory videos on digital publishing and basic instructions on Microsoft Office to tutorials on mixing audio and photojournalism. Lynda.com makes digital learning easier.

lynda.com makes digital learning easier

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Snapchat Live Stories – The 58th Annual Grammy Awards

Real life, real time coverage delivered in a raw, intimate way. Snapchat Live Story takes on The 58th Annual Grammy Awards. The Snapchat Live Stories feature grants users up-close premier access into exclusive events and global celebrations. Last night marked the 58th Annual Grammy Awards and the Snapchat Live Story did not disappoint. Snappers around the world felt like they were at the award show. By casting viewers into the heart of the excitement and glamour, snappers experienced everything from unfiltered humor in celebrity selfie shots, to grainy crowd videos of the performers. From red carpet paparazzi moments to backstage set changes, the ultimate highlight reel of the night was the Snapchat Live Story.

snapchat logo

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Uber Sends Puppy Love for Valentine’s Day

In need of a break during your long work day? Uber is here for you. At the touch of a button, people were able to receive puppy love in various cities as a pre-Valentine’s Day treat last week. The ride-sharing service teamed up with various animal shelters to melt your hearts just in time for Valentine’s Day.Uber Sends Puppy Love Valentine's Day Continue reading

Automatic Captioning Tool Is Now Offered By Facebook

Automatic Captioning Tool

Photo courtesy of bidnessetc.com.

As of February 10, Facebook offers an automatic captioning tool for brands posting silent videos. This update allows brands to communicate their message through text and visual cues when using the silent autoplay feature. With the use of the new automatic captioning tool, advertisers can insert their message as quickly as possible, encouraging users to stop and watch the video when scrolling through a news feed.

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Instagram Finally Made the Desperately Needed Change

After months of testing on both Android and iOS, Instagram finally made the desperately needed change and has announced the official launch of using multiple accounts simultaneously through one device. With so many users managing more than one account, this new feature will make life a bit easier to juggle in terms of social media.  Continue reading

Travel’s gone social: the travel industry in the age of social media

The world just isn’t as big as it used to be.

Traveling was once a hobby that required time, patience, and not-a-little elbow grease. Vacation preparations often had to be made via a travel agent, tickets had to be purchased in-person or over the phone, and you had to actually buy travel books before leaving home. Maps were pieces of paper, not points of light on a screen, and gate agents could be as mean as they wanted to be without ever being reprimanded. The effect of social media on travel has been profound. Truly, travel’s gone social, with apps for online dictionaries and hotel recommendations popping up every day. The Internet has been inundated with information on travel crazes and annoying family vacation photos.

But is it all bad?

travel's gone social; photo via newsingeneral.com

Sure, there will always be nostalgia surrounding the time it took to plan out a vacation to Cinque Terre, and the photographs from the family road trip will always be special precisely because they are so few. But there is certainly something good to be said about the way things are done now.

Now that travel’s gone social, a world of tips lies at your disposal. Need a romantic getaway? Check Pinterest; she’s got plenty. Craving a vintage-looking suitcase to tote around on adventures? Etsy’s got you covered. Need to make sure your hotel is up to health code standards? TripAdvisor is your new best friend. Facebook isn’t only a repository for annoying vacation photos, but also a source of check-ins, reviews and ideas that can ultimately change how your plan your time off.

Besides having all the recommendations you could ever need at your fingertips, it’s easier to be a tourist now that travel’s gone social. Companies that previously paid no attention to their customer experience are now forced to face their problems if they want to be competitive. You can talk to a company in real time via their Twitter or Facebook pages rather than holding for hours on the phone.

So, yes, travel’s gone social: travel is now friendlier than ever.

Social Media Improves Political Campaigns

The 2016 presidential campaigns are in full swing, and social media improves political campaigns. Social media is an easy tool for candidates to get their message out there and find ways to reach larger audiences. As Campaign On says, “56% of Americans currently have a profile on a social media site… And with 22% of Americans using social media several times a day, it is no wonder that businesses, non-profits, and even politicians have begun to utilize social media” (http://campaignon.com/blog/political-campaigns/social-media-and-political-campaigns-what-are-the-benefits-of-social-media/).  Social media improves political campaigns by allowing candidates to show off their personality and their campaign.

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