Trending topics and tweets on twitter

Ever wondered what are trending topics and tweets on Twitter and who decides what is a trending topic? Many of us wake up, turn off our alarms, pick up the phone and check social media.Trending topics are a quick way to see what’s happening around the world and can be a great source for breaking news. Click on search or swipe to your left and you can see trending topic and tweets on twitter.

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Now more than ever the overlapping functions within Facebook, Instagram, and Snapchat are a gray area. The nature of social media platforms lends itself to constant evolution. While social media powerhouses like Facebook, Instagram, and Snapchat are not becoming obsolete anytime soon, the purpose these platforms serve for users may be shifting. Remember when posting on your best friends Facebook wall was the first thing you did on their birthday? With similar nostalgia, you can remember a time when the function of posting “stories” belonged exclusively to Snapchat. Now that different platforms serve the same capacity, the user must align their social media priorities accordingly to adapt.

How do you choose between Facebook, Instagram, and Snapchat?

This environment leaves these platforms questioning what exactly affects the decision-making process for users. Why would a user post a story to Instagram over Snapchat? Functionality and credibility. Users find themselves concerned with these two factors when deciding whether or not to engage new features. While functionality becomes apparent to users immediately, a platform’s credibility must build over time. As a result, Facebook, Instagram, and Snapchat must use different tactics to monopolize their shared user base.

Navigating the road to market domination makes taking concepts from the competition necessary. However, platforms then face the challenge of doing what their competitors do better. When Instagram gave users the ability to stream live video directly to their followers, Facebook’s identical feature suddenly seemed outdated. While competition characterizes much of the ingenuity social media platforms display, it can also set these platforms below their competitors.

Similarly to Facebook, Instagram, and Snapchat’s service to you, the user experience always changes. Users become smarter and more observant with every post or like they give. Continuous growth and learning from users push platforms toward innovation. In turn, unceasing change keeps users using. This cycle, while never-ending, propels the user experience forward.

Snapchat’s Snap Map not only changes the way we consume news but adds an extra dimension. The function allows users to watch videos from snapchat hot spots. These show anything from a popular sporting event, a tourist location, and most interestingly places where events unfold, all in real time. Hurricane Harvey serves as a great example to how we can use snapchat to gain further insights into the news we receive from television, newspapers, blogs, and other forms of social media. Similar to Twitter, Snapchat’s Snap Map feature gives real time updates of the people living through the events. It also gives the added value of a visual in the form of a video.

Hurricane Harvey Shows us how Useful Snapchat’s Snap Map can be

During Hurricane Harvey Snapchat’s Snap Map marked the location with a “Houston Strong” tab for those who wanted to watch the devastation and the aftermath through the eyes of those living through it. Those who watched during that week saw the evolution of Houston from the hurricane to the beginning of recovery. In the first days users saw strong winds blowing down trees and tearing down anything not firmly planted in the ground. As the first wave of snapchats disappeared, new ones took their place. Not only did we see the flooding take its tolls on peoples homes and belongings but we saw their genuine reactions and emotions. While the news gives facts, shots, and interviews, snapchat takes an unfiltered an unedited collection of stories. This gives a true human perspective unlike any other kind of media. Each story gives a different point of view but also adds to a singular narrative. So many stories showed heartbreak, fear, and uncertainty, but also so many more showed collective hope, community, and strength. Together thousands of individual snapshots created one cohesive and all encompassing story of a city going through devastation and rebuilding.

Through Snapchat’s Snap Map we saw a more authentic view of Hurricane Harvey’s effect on Houston. This feature lends itself to being a valuable tool while learning about events, and allows for current updates from the center of the action. As communicators staying up to date and current on events goes hand in hand with the job. Snapchat’s Snap Map feature allows extra depth to the news we consume in other ways and will in time prove to be an essential piece of any developing story.

There are now new ways for people to see hurricane coverage other than the news. Snapchat provides a tool, called Snap Map, for people to post Snaps that people around the world can search and see. When Snap Maps was initially invented, most people thought it was a little creepy because anyone allowed could see people’s location. Over time the social media tool became utilized in a way that people did not see coming. People around the world can search an event, topic or city to see the related Snaps. After Hurricane Harvey and Irma, it proved Snap Map’s usefulness during hurricanes.

Snap Map’s usefulness during hurricanes was proven successful during Hurricane Harvey and Irma

Coverage of storms is difficult to catch during the heat of it, but Snap Map’s usefulness during hurricanes is the next new way to see storm coverage. Texas and Florida experienced these record breaking hurricanes, which resulted in power outages and dangerous flooding. The people who did not evacuate the affected areas went to Snapchat to show the world the prep before the storm, conditions during the storm and the aftermath.

Since Snap Map was invented to show Snaps from all across the world, it was heavily used during Hurricane Harvey and Irma. Snap Map’s usefulness during hurricanes was an added value for a variety of different reasons.

People in America, as well as, around the world were able to see the impact of Hurricane Harvey and Irma. The residents who evacuated, before the storms made landfall, were able to look at Snap Map in their neighborhood to judge whether or not their house was damaged. Not only is Snap Map’s usefulness during hurricanes interesting for people around the world, but it also helped the government and aid organizations know where to send first responders and supplies.

There was once a time when the extent of Twitter’s functionality was telling friends what you ate for breakfast. Those days are long since over. Social media is saving lives of hurricane victims by providing a means of communication in areas where phone lines have been severed. Continue reading →

When the social media platform launched the new video feature in June of 2013, Instagram-ers everywhere went nuts. Instagram video engagement began rising immediately with the ability to share ten second micro-videos. This innovative feature, and quickly became fully  integrated into the Instagram culture of not only regular users, but also to huge publishers.

Publishers take note as Instagram Video engagement rises and their businesses benefit.

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Twitter is Powerful with a Strong Audience

Celebrities, executives, politicians, and businesses all use Twitter to reach their target audiences. It is a powerful tool but only if used correctly. An account must have a strong following in order to experience the benefits of Twitter. There are different tips to follow in order to gain Twitter followers, but also keep them.

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Influencers To Make Money Using Instagram

Instagram provides a platform for fashion influencers to monetize their fame by earning commission. Using Instagram, fashion influencers can expand their audience. Users can follow the fashionistas to get quick access to fashion ideas and trends, without the hassle of following their blog. It eliminates reading long posts, when users just want to see a photograph of an outfit. RewardStyle has given a way for top tier influencers to make money.

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As we know by now Snapchat has developed into much more than just a photo-sharing application. Now, users can upload stories (similar to Snapchat stories) and live streaming which has become a pretty big deal, especially for famous musicians, actors, and bloggers. People tend to forget that live streaming can be tactically used by companies looking as a new way to brand their products. Using Instagram’s live stream allows companies to connect with their target market by making a more personable experience. Ultimately, once the importance of live streaming is understood, brands can effectively use this new feature as a great marketing tool.

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