Americans Should Prepare for the World Cup

Heading to the 2014 World Cup

Like a business professional prepares for their meeting, Americans should prepare for the World Cup. With the help of social media, soccer has become more popular in the United States. The World Cup combines passionate soccer fans from all over the world, and the United States does not want to be unprepared for their meeting with the world. The United States currently is leading for top ticket sales to the World Cup matches. The statistics have showed that the United States has bought 154,412 tickets so far.

091013-Soccer-USA-Landon-Donovan-et-al-JA-PI_20130911003549112_640_310

United States Men’s National Team

Continue reading

James Franco Says “Social Media is Tricky”

In light of his recent Instagram scandal, James Franco admits to the challenges of social media usage  James Franco in a black suit and tie, chest up

“I’m embarrassed, and I uh, I guess I’m just a model of how social media is tricky.”  These words were spoken by James Franco this morning on LIVE with Kelly and Michael in response to Franco’s most recent scandal.  The celebrity came  under fire this past week after a 17-year-old girl alleged that he used Instagram to try to arrange a hotel hook-up.

Continue reading

Social Media Used in Solving Crimes

Law enforcement is using Facebook, Twitter, and other social media platforms to help solve crime cases. Authorities can now take out a warrant to gain access to people’s private information on their social media pages. Police officers are gathering information during their investigations from their phones and computers, quickly knowing all the personal information of their suspects. Social Media Used in Solving Crimes is gathering steam and making it easier for law enforcement to gather the information needed for their case.

Continue reading

Yik Yak: A New Platform for Cyberbullying

Yik Yak’s sought to be an anonymous bulletin board for college students, yet it looks more like a tool for cyberbullying in middle schools and high schools across the nation.

Yik Yak is a 4-month-old application that uses locations to connect users to nearby users and creates an anonymous social chat room. On Yik Yak, users are limited to 200 characters, no pictures are allowed, and there are no usernames required. Yik Yak is essentially a blank canvas where users can write whatever they want about whomever they want and have no fear about their identity being exposed.

Yik Yak Features

Here is an overview of Yik Yak, which allows you to see the annonymous bulletin board and location

Continue reading

Revenge Porn

Social media has become a huge part of everyone’s day-to-day lives. Today millions of people use the Internet to express themselves; with the touch of a button they can upload pictures, videos, and post comments. Social media has many advantages at keeping people connected and sharing information, however when used inappropriately it can have a lot of negative affects.

Continue reading

From Hack to Cash

 Stolen Twitter accounts are more valuable than credit cards on the black market

With the spike of social media  Cyber crimes are increasing. The cyber black markets and the hacking community are growing and maturing. A report released this month by the Juniper Network and the Rand Corporation regarding cyber crime on the black market which explains how they impact certain markets. On the black market the demand for credit card information is diminishing since there is an overload of information on the market. On the other hand Social media and other online accounts are now becoming more valuable.

Continue reading

iPad welcomes Microsoft Office

Working out of the Office

The concept of work as simply going to the office has changed a lot in the past few years. Before all the advances in technology, a typical workday would consist of going to the office from 9 AM to 5 PM. The creation of the iPad makes work from home more convenient and popular. One can now access their files on the go, as iPad welcomes Microsoft Office to their applications.

 

Continue reading

Billboard Twitter Real-Time Charts Used To Track US Music Conversation

Billboard and social media network Twitter announced a multi-year partnership to create Billboard Twitter Real-Time Charts. 

Expected to launch in the upcoming weeks, Billboard announced on March 27, 2014 Billboard Twitter Real-Time charts that will track US music conversation occurring over millions of tweets sent each day. By combining the authority of the Billboard charts and the opinion of Twitter users, these charts will be based off of real-time data in order to rank music.

 

Continue reading

Sevenly raises awareness with graphic tees and social media

Sevenly logo Not many businesses can say they support 52 causes a year, but Sevenly, a cause-based small business can. With only $7 of each product they sell going towards their cause of the week, their work towards social awareness and charitable giving is changing the way people give back.

Continue reading

Retouching Beauty

Since the rise of blogs in this digital age, women have emerged as some of the top bloggers in retouching controversies.

In 2006, the Dove Beauty campaign raised questions about the perceptions of beauty in the media and bloggers took to the web expressing their own opinions. One of the most well known female blog sites is “Jezebel” described as one of the top blog websites aimed at women’s interests.  The blog emerged in 2007 in the midst of all the airbrushing controversies and has helped expose the biggest retouching scandals in the past years.

Continue reading

Facebook acquires Oculus Rift

Social Media Giant Facebook buys Oculus Rift for $2 Billion

As you all might know by now, social media bully Facebook has now bought yet another social media newcomer, Oculus VR- the company behind the Oculus Rift. For those unfamiliar with this social media platform, it is a virtual reality headset and a potential game-changers in the three-dimensional virtual reality world.

Continue reading

Turkey to Open First Apple Store

Despite its stringent social media regulations, Turkey is opening its first Apple store 

Apple announced Friday that it will be opening the first Apple store in Istanbul, Turkey on April 5.  The Zorlu Center mall will house the company’s first foray into Turkey, which Apple CEO, Tim Cook, explains “will be unique in all respects, with a store concept that will be the first of its kind in the entire world.”

Continue reading

Social Media and Customer Loyalty

supplied from Getty Image

Social media and customer loyalty go hand-in-hand. I know many claim that our generation is one that lacks customer loyalty. That out loyalty resembles more of a gold fish that quickly forgets one company and moves onto another. This is not true.

Many companies assume that it is the consumers fault that the loyalty is not there, I would argue that to a certain extent it is the company’s fault. If a company isn’t with the times and utilizing social media to its fullest potential then, the young adult consumer is not willing to grow with the company. People want to stay connected with the products/companies they use.

The top three motivations of public social engagement are:

  1. Remuneration: seeking rewards and economic incentives, such as coupons giveaways, and job-related opportunities
  2. Entertainment: the relaxation, enjoyment and emotional attachment
  3. Information: the newest up-dates on the company or product

Even celebrities understand this, a great example is Alicia Keys who allowed her followers to hear her new album on her social media outlets. You can even vote for your the best celeb on social media for the Shorty Awards here. Forbes dived a little deeper into this in an awesome article.

Through liking the same page followers can engage with other followers to discuss the product. Essentially love creating more love for the product/company. Our generation does not have blind love and loyalty companies now have to earn it and I believe that is the big difference between the older generations.